Latest News

SBC Events

BOS – Find a bookmaker ambassador with the right personality

The CEO from Argyll Entertainment, the operator behind the new BetonBrazil sportsbook, has stressed the importance of bookmakers finding the right personality to reach an extended audience. Stuart Tilly spoke about making Alan Brazil part of the brand itself and ‘more than just an ambassador’, by using his personality to shape the design, audio content and prizes around the website. ... Read More »

BOS – Predicted growth for cricket and golf betting markets

George Oborne, Managing Director of India Bet, said that cricket has the potential to become a ‘growth sport for betting’, particularly given the huge turnover in the Indian Premier League (IPL) and other Twenty20 competitions, the way it lends itself to in-play betting and its status as a relative minor in the UK betting market. He was backed up by Todd ... Read More »

BOS – Styren focuses on differentiation for LeoVegas sportsbook

Johan Styren, CEO for LeoVegas, has confirmed that its June 2016 sportsbook launch was based on the application of skills that had made the company such a success in the casino world. Styren highlighted fast load times, quick registration, easy-to-use navigation, intuitive player experience and smooth payment systems as the main points of differentiation for the new sportsbook. The mobile-focused ... Read More »

BOS – Finding a balance between UI and presentation of live data

Paul Witten, Commercial Director for SIS, expressed the need for sports betting markets to find the right balance between the amount of live data provided and the simplicity of the user experience. He stated that the aim for live betting environments should be to process enough data in real time to help inform a decision, without over complicating the user ... Read More »

BOS – More bookmakers to move away from football sponsorship

Henry Chappell, Founder of Pitch Marketing Group, expects more bookmakers to start looking at other options outside of football for marketing purposes. Football remains the biggest sport for sponsorship in this country, accounting for 80% of all deals made. For the 2016/17 season, 10 of the 20 Premier League clubs have betting companies as shirt sponsors, although this doesn’t include ... Read More »

BOS Sponsor Profile – Tom Light – SBTech – Silver Sponsor

Tom Light, SBTech

SBTech is a Silver Sponsor for Betting on Sports 2016, which has just got underway in London! Established in 2007, SBTech is a leading provider of interactive sports betting solutions and services, and has become a global market leader within the online gaming industry. The complete offering includes user-friendly turnkey and fully managed sports betting solutions, specifically designed for top ... Read More »

Winner Winner, Betting on Sports 2016 Ticket

The winners of SBC’s Betting on Sports Conference Ticket Giveaway have been revealed.  The lucky trio are Danish sports betting consultant Mikkel Gronfeldt, James Holt Pre-Match Football Compiler at William Hill and WantMyBet Founder Olly Joshi. By entering the Linkedin competition the three had their names picked out of the virtual hat and will now have complementary access to sports betting’s ... Read More »

BOS Sponsor Profile – Simon Westbury – VSoftCo

VSoftCo has been confirmed as a Bag Sponsor for Betting on Sports 2016! VSoftCo Ltd develops virtual sports betting products for both retail and interactive operators globally. The company has developed a highly sophisticated suite of tools and products to help operators maximise revenue opportunities. We caught up with Sales Director Simon Westbury, who spoke about his excellent experiences at ... Read More »

Ultraplay adds odds on Crossfire and HALO

UltraPlay is now providing prematch odds on both Crossfire and the hugely popular shooter HALO. The advanced betting solutions companym which is based in Sofia, has announced that it is releasing the two new extra games which can be found on UltraPlay’s partner sites ggBet, VitalBet, BetEast and eBettle. Being the first in releasing betting oppotunities on HALO and Crossfire worldwide, the ... Read More »

BOS Sponsor Profile – Tuomas Kanervala – AccuScore

AccuScore has been confirmed as the Ice Hockey Tournament Sponsor at Betting on Sports 2016! AccuScore is a sports simulation company that accurately simulates sporting events prior to their scheduled time. The simulation model uses data for the upcoming match, which includes team composition, weather, location and coaching. The current licensing and subscription services cover all major US sports and ... Read More »