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Last chance to vote

Today is the last chance to vote for the Betting on Football Awards, being held at the Octoberfest Pub in Fulham on Thursday evening. The title of Best Football Bookmaker is being duked out between Bet365, BetVictor, Paddy Power, Pinnacle Sports and SkyBet at the Betting on Football Awards on 8 May (click here to view finalists case studies). Voting ... Read More »

EveryMatrix deal of note for Betting on Football Awards

iGaming software supplier EveryMatrix will bring music to the ears of the gaming industry this week – as it is sponsoring the Oompah Band at the Betting on Football Awards. Held on Thursday evening (8 May) at the Octoberfest Pub on Fulham Road, the Betting on Football Awards is aiming to provide a fun twist on most awards night by ... Read More »

Betting on Football to provide update on advertising rules

Operators unsure of how the latest changes to point of consumption licensing and taxation regimes in the UK will affect their ability to advertise are advised to get down to Stamford Bridge on 8 May for the latest news. Yesterday the government added to the uncertainty over the issue by announcing it was re-examining the existing gambling advertising controls via ... Read More »

Has gambling advertising reached its watershed?

Today Helen Grant MP described gambling advertising as ‘pervasive’ while announcing a set of measures clamping down on the betting industry, put together as much for enhanced player protection as they have with one eye on next’s year’s General Election. While it obviously isn’t a good sign for the gambling industry (or indeed the TV companies), the government has actually ... Read More »

Betting on Football feature: A history of shirt sponsorship in football

With the announcement of Manchester United’s record breaking initial £44.75m per year shirt deal with Chevrolet, a time when teams played without commercial association in just their club’s colours seems a world away from the modern game. You needn’t look back far however; it was not until 1977 that the FA lifted their official ban on kit sponsorship and today ... Read More »

Voting opens for Best Football Bookmaker

The title of Best Football Bookmaker will be duked out between Bet365, BetVictor, Paddy Power, Pinnacle Sports and SkyBet at the Betting on Football Awards on 8 May (click here to view finalists case studies). Voting for the award, which is sponsored by BetConstruct, is now open at The winner will be decreed by the weight of votes ... Read More »

Mark Davies Camberton: gambling industry has fallen behind the curve

Ahead of the Betting on Football Conference – 8th of May Stamford Bridge, Team SBC catches up with Mark Davies of Camberton Public Relations to discuss marketing context and brand management ahead of new legislation for igaming and sports betting operators. Mark Davies is an expert at gaming and sports betting public relations, corporate communications, reputation management and stakeholder management. ... Read More »

talkSPORT boss to speak at Betting on Football Conference

talkSPORT managing director Calum Macaulay has been announced as one of the keynote speakers at next month’s Betting on Football Conference, which is being held at Stamford Bridge on 8 May. With expensive television advertising around football saturated by gambling operators, Macaulay will be speaking on the effectiveness of branding around radio in a session entitled: ‘Outside the box – ... Read More »

SBC Update – Exclusive discounts & awards nominations this April

SBC Members are being offered discounts to two of the industry’s big events over the next couple of months – our very own Betting on Football Conference, held on 8 May at Stamford Bridge, and the I-Gaming Forum, held on 8-9 April at the Grand Hotel in Stockholm, Sweden. We are also taking nominations for our Betting on Football Awards ... Read More »

BOF Interview: Bernard Marantelli talks betting innovations & starting up

Ahead of the upcoming Betting on Football Conference on May 8,  SBC caught up with session speaker Bernard Marantelli CEO and founder of Colossus Bets. Colossus Bets is a football pool betting operator offering guaranteed jackpot prizes and consolations for easy to play correct scores and correct outcome predictions. Bernard Marantelli set up Colossus Bets to bring lottery-sized prizes, with interactive fractional cash-in ... Read More »