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Rob Painter – SkyBet – On Sponsorship

With the English football season starting on the 9th of August, SBC caught up with SkyBet Marketing Director Rob Painter, to discuss football betting sponsorship. In June 2013 SkyBet became the title sponsors of the English Football league, a deal which has seen the SkyBet brand covered through multiple channels. Rob Painter has worked with some of the UK biggest brands as ... Read More »

EIG Berlin Content Build Up –

The revamped Excellence in iGaming show in Berlin (21st – 23rd October) promises to be the most important gaming conference in years, as numerous key topics and concerns will be covered on the show floor. EiG Berlin will be looking to bring to the forefront the biggest issues, factors and trends concerning gaming’s present and future. The expo will showcase ... Read More »

Igaming & Data Management – The Black Box Relationship

SBC’s Affiliate and Marketing  Correspondent Marc Pedersen asks why the industry is still so protective over player data that could be mutually beneficial. Speaking at the May Betting on Football Conference, Better Collective’s Head of Marketing Andreas Phillipsen, eloquently described igaming’s current data distribution between operators and marketing partners as ‘black box relationships’. These three words combined expertly to explain ... Read More »

Thompson wins Onside’s World Cup Quiz

Freelance sports trader Alan Thompson has proved himself ahead of the World Cup by winning the Onside Analysis World Cup Quiz, run in conjunction with SBC News. Thompson answered all the questions correctly and won a World Cup Trading Pack developed by Onside Analysis, the specialist in football performance and data analysis. Thompson said: “The pack is excellent, a quality ... Read More »

Bet365 named Best Football Bookmaker

Bet365 picked up the Best Football Bookmaker title at the inaugural Betting on Football Awards last week, outpacing the competition with 35% of the popular vote. Bet365 took the award, sponsored by BetConstruct, ahead of the four other finalists: BetVictor, Paddy Power, Pinnacle Sports and SkyBet. On behalf of Bet365, James Woods, Head of Performance Marketing, collected the award from ... Read More »

Betting on Football: the Vegas experience

Exclusively for today’s Betting on Football Conference, Don Best‘s Todd Fuhrman interviews Jay Kornegay, VP of Race & Sports Operations at The LVH, about the role football plays in Las Vegas sportsbooks. Don Best Sports, with offices in Las Vegas, United States and Vancouver, Canada, is the leading provider of US sports information to the sports betting industry. Don Best ... Read More »

BOF Blog – How can you make a betting shop more football friendly and football stadia more betting friendly

Ian Wright Managing Director of Rufus Retail Anthropolgy, is a designer with 30 years experience in creating retail commerce stores. Wright has helped redesign many retail bookmakers, with an emphasis on optimizing in-store experiences and improving customer sales. Wright discusses how retail operators can improve customer experience and  how they should look to integrate new technologies within their in-store designs. ... Read More »

BOF Blog What’s the best way to promote your football product to the masses?

Rob Painter, Marketing Director  of SkyBet  and Iain Webb, Partnerships Manager of Fulham Football Club discuss Football Club betting sponsorships and marketing.  The panel gives insight into brokering football sponsorship agreements with sports betting operators, their concerns on future restrictions of gambling advertisement and mistakes witnessed  when negotiating partnerships with English Football Clubs. SBC Session Notes Painter opens the panel ... Read More »

BOF Blog – David Clifton – How will the new licensing laws effect sponsorship?

David Clifton MD of CliftonDavies opens the Betting on Football (BOF) Conference by telling the BOF audience that change is imminent for UK operators, and that the legal and regulatory landscape for gambling operators will change drastically in the next months. Clifton states that legislation will be implemented by August 2014, currently the new amendments to the Gambling Bill are ... Read More »

Come & Celebrate the Betting on Football Awards

Your nominations have been counted, and now the Betting on Football Awards (8 May  Octoberfest Pub- Fulham Road) are ready for kick-off. Team SBC invites all friends to attend this special night as we celebrate the best in Football Betting. The awards ceremony will be a casual affair, with free Deutsch beer and snacks provided by Sponsors MC&C Direct Response. ... Read More »