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La Liga confirms SportPesa as African betting partner

La Liga the governing body of Spain’s highest tier of professional football has confirmed Kenya-based bookmaker SportPesa as its first ever ‘African Sports Betting Partner’.   Securing a three-year deal as an official La Liga partner,  SportPesa will seek increase its coverage throughout key African markets as an official La Liga partner. The partnership agreement was confirmed by La Liga President Javier ... Read More »

SBC delivers global market perspective at Betting on Football

Market Profile #bofcon2017

The final agenda for Betting on Football has been released, with Mr Green CEO Jesper Kärrbrink just one of the star names signed by SBC Events to deliver a global perspective on the football betting market at Stamford Bridge (3-5 May). The former Svenska Spel CEO will be speaking on the Scandinavian panel at Betting on Football alongside Danske Spil ... Read More »

Golden Race sees gateway to African gaming market

Golden Race - Africa

An event that has been described as the “gateway to Africa’s gaming market” was always likely to attract interest from expansion-seeking virtual betting provider Golden Race. CEO Martin Wachter made the trip to the Kampala Serena Hotel in Uganda for the Sports Betting East Africa Summit from 10-11 April, alongside salesman Christoff Sattler, and partner and client for Uganda Shamir ... Read More »

Kenya TNA hierarchy open to industry tax review

Kenya’s National Alliance (TNA) government may move to review its 50% tax hike on all licensed gambling activities, following backlash from industry and sporting stakeholders. Kenyan news sources report that President Uhuru Kenyatta is aware of industry concerns and the potential liability of over taxing an effective industry. Kenyatta and his advisors are reported to be open to an industry review, ... Read More »

SportPesa investor issues multiple lawsuits against Kenya Treasury’s ‘improper’ tax hike

SportPesa investor Bradley Trading has moved to challenge the Kenyan government regarding its increased gambling/betting industry tax hike to 50%. Presenting its 2017/18 Kenyan National Budget last March, Treasury Secretary Henry Rotich shocked industry stakeholders by announcing a blanket 50% tax on all licensed betting and gambling services. The majority of industry stakeholders expected the Treasury to announce an increase ... Read More »

BtoBet enters Nigeria with Sahara YangaBet platform partnership

Malta-based industry platform and software provider BtoBet has announced that it has signed a supplier provisions agreement with Nigerian licensed gambling group Sahara Game Technology (Sahara). The agreement will see BtoBet become the lead betting and gaming platform supplier for new sports betting brand ‘YangaBet’ (, as Sahara looks to expand its profile and services within the Nigerian betting market. ... Read More »

Crippled… Kenya Treasury hits bookmakers with blanket 50% tax charge

Kenyan betting and lottery operators are by far the ‘biggest losers’ of the 2017/18 Kenya National Budget presented by Treasury Secretary Henry Rotich. The worst nightmares of Kenyan betting industry stakeholders came to life, as Rotich and the National Alliance (TNA) government announced a ‘uniformed 50%’ industry revenue tax on all verticals, more than tripling current gambling tax charges of ... Read More »

African Ambitions…Dafabet opens Nairobi hub office

Philippines and Isle of Man based bookmaker Dafabet has made its first play within the African betting market by opening a ‘hub office’ in Nairobi Kenya. The Asian-focused bookmaker views the Kenyan market as its best entry point for the African market, detailing that consumers are knowledgeable of products and that the betting sector is mature due to established competition. The ... Read More »

Susan O’Leary – Alderney – Defining a harmonious approach for new market entry

Susan O’Leary, Director of eCommerce for Alderney eGambling, on some of the pitfalls operators face when entering new markets and why a harmonious approach to regulation is the key to success    ___________________ New and emerging markets are providing operators and suppliers with an exciting and lucrative opportunity to put their brands and products in front of more players than ... Read More »

Increased Kenya betting taxes may harm nation’s sports funding

Kenyan betting industry and sports stakeholders have detailed concern about the potential rise in gambling and lottery taxes which could create negative business conditions and hinder effective tax revenues vital to the nation’s sports and social development programs. The restructuring of Kenya’s gambling laws have been a key mandate for the National Assembly which seeks to improve consumer provisions and ... Read More »