SBC News Voice of the Sports Betting Industry
Online payment solution, AstroPay, has agreed a new sponsorship deal with Premier League side Crystal Palace Football Club.
As a part of the deal, the firm will gain brand visibility on the team’s training kit, whilst LED lighting and visibility all around Selhurst Park will also feature AstroPays logo as well as on PalaceTV series ‘Copers Cope TV’.
Mikael Lijtenstein, CEO of AstroPay, commented: “We are absolutely thrilled to be partnering with Crystal Palace FC, a Premier League football team that has over 160 years of professional experience.
“This is an exciting partnership with one of England’s most well-known footballing institutions and we look forward to working together hopefully for many seasons to come.”
London-based AstroPay has already had plans in extending its brand further into Europe following an expansion into the market last year. By being a part of the most viewed football league in the world; the Premier League, Crystal Palace offers AstroPay more visibility and recognition.
The partnership represents a further expansion of the firm’s sports-oriented marketing efforts, building on prior partnerships with Burnley FC’s women’s team and the Sri Lanka T20 World Cup.
Barry Webber, Commercial Director at Crystal Palace FC, added: “We are thrilled to be able to announce a partnership with a brand as globally recognised as Astropay. Astropay has a long history of success in the payment solutions sector, and we look forward to working with them during the remainder of the season.”
In an expansion in the region, Speaking to SBC in September last year, Mikael Lijtenstein, CEO at AstroPay, stated that Europe is an ‘extremely challenging’ market. He added: “A few months back, we launched in Europe. The UK, Spain and Portugal were our first markets. We’re happy to embark on this new challenge to service users all over the world.
