SBC News Voice of the Sports Betting Industry
It was only right for Gaming Innovation Group (GiG) to target the UK market as part of its strategic growth plans, the firm’s Chief Business Officer believes.
In an interview with SBC Media at the ICE trade show in Barcelona last month, Andrew Cochrane explained that the company’s history of European activity made the UK a logical next step.
The firm took a major step forward in the UK via a deal with The Football Pools, one of Britain’s oldest betting firms. The company is playing a key role in the Pools plans for digital enhancement, as the legacy operator looks to adapt to an increasingly online age.
“Gig has a rich history in operating some of the most complex, regulated markets across Europe, so it was only right that we look to the UK as a target for us as part of our strategic plan,” Cochrane explained.
“We’re really excited to partner with such an ambitious brand as the Football Pools. Most recently, in December, we’ve done what we said we would do, we’ve delivered. We’ve launched our new iGaming platform CorexX and our flagship sportsbook products are now live in the UK market for the first time.”
From Britain to Peru
GiG sees its partnership with the Football Pools will prove a major springboard for its growth ambitions in the UK, at least that’s what was implied during SBC’s discussion with the firm at ICE.
Given that the Pools is a heritage UK brand with significant ambitions in the online space, partnering with the platform provides GiG with a solid opportunity to showcase its product to the wider market.
The firm’s outlook is far more global though, with the UK just one of many markets GiG has its sights set on. Cochrane emphasised its ‘rich heritage’ In Latin America, where it has gone live in Mexico, Peru and Argentina.
GiG has an active roadmap planned for 2025 and will be taking the CoreX iGaming platform live in 10 more jurisdictions. New betting partners will be critical to this, Cochrane added, with ‘high growth partnerships’ high on its agenda.
“We’re like a sleeping giant,” he said. “We’re a company that has fantastic technology and is highly innovative. In addition to that, we’ve got some great people who know how to run and grow a successful B2B platform business.
“I think we’ve got all the hallmarks and the ingredients of stellar growth in the coming years, and I think we’ve got some great support from our shareholders.”
