SBC News Voice of the Sports Betting Industry
Golden Crown Casino has become the latest company to partner with the SOFTSWISS Jackpot Aggregator, which will see the casino enhance its player engagement strategy.
Under the terms of the new deal, the casino will launch its first jackpot campaign, Golden Crown Jackpots, which SOFTSWISS noted will help boost bettor engagement. The jackpot campaign will comprise three progressive levels: mini, middle and grand.
Aliaksei Douhin, Product Manager at SOFTSWISS Jackpot Aggregator, commented: “The Jackpot Aggregator is an innovative solution, and we see strong interest in our expertise from iGaming brands, whether it’s online casino projects, game providers, or game aggregators.
“Our key target is to expand the number of clients we cover over the current year. Adding each new project to our family is always a pleasure, and we are happy to welcome Golden Crown Casino!”
In May, the SOFTSWISS Jackpot Aggregator launched a global campaign across MGA-licensed brands. At the time of the launch,strengthening customer experience and player loyalty around the world were set as the key strategic goals.
“We are happy to partner with the Jackpot Aggregator because we believe that the connection of this solution will make the player experience more exciting and varied,” the Golden Crown Casino team added.
“As a result, it will help to increase trust and loyalty towards the brand. Such campaigns are very popular in land-based casinos, and we are sure that players will also appreciate the online casino jackpot system.”
