SBC News Voice of the Sports Betting Industry
William Hill marketing has confirmed the appointment of former Sky Sports presenter Kirsty Gallacher, as its ‘New Brand Ambassador’.
Gallacher one of the most recognisable UK sports journalists/broadcasters joins William Hill’s brand ambassadorial team, working alongside Robbie Savage (football) and Sir Tony McCoy (racing).
In its update, William Hill details that Gallacher has signed a ‘long-term’ brand representative contract and will feature in a wide range of marketing initiatives including; hosting at key sporting events across the year, social content, and she will be a key part of William Hills’ football World Cup activity this Summer.
Backing William Hill, Kirsty Gallacher, said “I am really excited about becoming an ambassador for William Hill. The team have some really innovative ideas and I can’t wait to get started.”
As brand ambassador, Gallacher made her William Hill debut this Monday night, hosting the first of the bookmaker’s England World Cup parties at the William Hill Arms in St. Paul’s, London.
Very excited to be working with @WilliamHill as an ambassador, kicking off proceedings tonight hosting England’s first game against Tunisia #itscominghome #ThisIsMore ⚽ pic.twitter.com/lcFZ3rOOwr
— Kirsty Gallacher (@TheRealKirstyG) June 18, 2018
Ciaran O’Brien, Communications Director at William Hill, said “We’re thrilled Kirsty is joining William Hill. She is one of the best-known sports presenters in the country and it’s exciting that she is now one of the new faces of William Hill.”
“Kirsty is the first of our big summer signings, but watch this space as there’s more to come!”
