SBC News Voice of the Sports Betting Industry
Seeking to expand its presence within the German online betting market, industry affiliate marketing specialist Better Collective has confirmed that it has agreed to acquire German sports portal WettPortal (WettPortal.com).
Increasing its affiliate M&A drive, Copenhagen-based Better Collective continues to target the German online betting market, adding WettPortal to its growing web portfolio which includes the firm’s recent acquisition of SportFreunde last June.
Operating since 2001, WettPortal is a legacy sports betting directory for the German market. Detailing its acquisition Better Collective management stated that it would support WettPortal operations by integrating the website with its platform/network technologies creating better cross synergy dynamics for German betting consumers.
Michal Kopec, Head of M&A at Better Collective commented on the acquisition: “Wettportal is another strong addition to our German speaking portfolio, further improving our position in this important market.
“It’s an established brand with big potential, which we can now explore further using our existing resources and know-how. We believe we will be able to build on the successful operation and drive the business forward.”
Issuing a corporate update, Better Collective further commented on the WettPortal acquisition; “In the case of WettPortal, Better Collective is not only acquiring a strong platform, but also the knowledge and market insights that comes from years of activity in the market. As both WettPortal and Better Collective were founded with the common vision to help punters, the complementary skills from these experienced organisations will foster strong synergies as the merger takes hold. Better Collective’s offices in Copenhagen and Nis will also play a vital role in driving the business forward.”
Michael Kosten, Owner of WettPortal backs Better Collective as new owner of WettPortal: “As WettPortal is an established product within the industry, we feel very comfortable handing the reigns over to another experienced company, like Better Collective.
“WettPortal was founded on the principle of helping punters find the best information. As this is one of Better Collective’s core values, I know that they will help the platform develop even further, extending its reach, while maintaining WettPortal’s ideology.”
