SBC News Voice of the Sports Betting Industry
The Rank Group recently reported 13% digital revenue growth, with a 35% uplift in its Grosvenor Casino brand’s digital performance, and credited Bede Gaming with enhancing its digital platform to generate these significant gains.
Having switched to Bede in 2016 from OpenBet, Rank has not only seen strong growth in the digital field but has also achieved greater operational efficiency, due to Bede’s front line operator tools. The multi-brand operator needed a solution to fit with its ambitious online plans, and one which provided the group with flexibility and efficiency to control their own digital objectives.
After migrating to Bede’s gaming solution, the operator looked to introduce a sportsbook to its other successful offerings. Bede completed the integration of the Kambi sportsbook in just 10 weeks. The speed of the integration, combined with the quality of Bede’s live data, enabled Rank to have a particularly successful Cheltenham Festival.
Adam Joseph, Director of Digital Operations at the Rank Group Plc, said: “We are extremely pleased with how we’ve been able to work with Bede to deliver such a successful outcome.
“The perceived risk of moving to newer technology was unfounded. Bede allows us the flexibility, speed and control we need to transform our digital plans and we look forward to continuing our work with them to see how much they, and we, can grow in the future.”
Rank, who reported substantial benefits to their digital casino brand following the migration to Bede, continues to make use of Bede’s robust platform, and has already reported positive numbers for this year, sustaining its upward trajectory in the digital arena.
The operator attributes much of its strong growth to Bede’s powerful back office software, which includes comprehensive campaign management, advanced bonusing and detailed player management. The hugely successful partnership between the two companies is seeing further collaboration in more innovative projects, with releases due throughout the year.
Michael Brady, CEO of Bede Gaming, commented: “Our company’s mission is to become the first-choice gaming platform in regulated markets and Rank’s digital growth is proof that we can achieve this goal. We take our client’s needs and requirements seriously and look to work in partnership to achieve these successes.
“The Rank Group is a forward-thinking company that wants to use innovation to push the industry upwards, which is exactly the sort of attributes we look for in a partner. The strength of our platform, both in terms of security and flexibility, is second to none and we look forward to using it to continue Rank’s success.”
