SBC News Voice of the Sports Betting Industry
Johan Styren is the CEO of LeoVegas. Following a game changing year in which LeoVegas launched its sportsbook in partnership with Kambi, the future is bright for the operator which is a big believer in a mobile first strategy.
Johan and the LeoVegas team will be at ICE Totally Gaming in London next month along with a number of others. We took the time to find out what his plans are and his memories of ICE conferences gone by.
How I prepare for ICE
Johan: I usually take a look at the conference programme, the exhibitors list and also at the attendees. I also take notes on which stands to visit, whom to meet, and which conference sessions I should attend. After that I start the pre-event networking with the people I’d like to meet and also respond to those who reach out.
What I’m doing at ICE 2017
Johan: This year I’ve already set my eyes on a few new product innovations which I’d like to learn more about and there’s of course a number of people I’d like to meet.
What I’m looking forward to at ICE 2017
Johan: The networking possibilities. It’s the largest industry event of the year and I look forward to catching up with people whom I haven’t seen for a long time and also meet new people.
Where you will usually find me at ICE
Johan: I’m usually going around and if you wish to get in touch contact me via LinkedIn or email.
Favourite ICE memory
Johan: At this point there are many but I really look back with joy at the early days of LeoVegas when we, as an unknown brand, were chasing providers for just a few minutes of their time. And of course I was preaching about how mobile would change the industry.
Having said that I still feel that we are only at the very beginning of LeoVegas’ journey!
Typical post-ICE activity
Johan: Post ICE is as busy as the conference itself. It’s always about making the most of all new contacts including a lot of following-up on business cards but also gathering all new information and ideas and acting on them.
