SBC News Voice of the Sports Betting Industry
Updating the market, industry platform provider FSB Technology (FSB) has confirmed that it has entered an agreement to supply football news, stats and insights portal Squawka (Squawka.com) with its fully optimised sports betting solution.
Squawka one of the internet’s most popular football portals with an estimated following of + 6 million viewers a month will integrate FSB provisions launching its UK licensed sports betting product.
The partnership will see FSB further supply Squawka with its trading-led CRM tool offering in-depth customer data and tailored bonusing capabilities.
FSB Business Development Director, Richard Thorp was delighted to secure Squawka as a client, detailing the firms incredible content coverage on digital and social media platforms which sees Squawka serve +2 billion content views a month.
“Squawka will be able to deliver on their strategy around the live sports event experience safe in the knowledge that they have a flexible platform at their disposal, as well the most modern CRM tools.” Thorp stated
Guy Rogers COO of Squawka backed FSB as its betting partner, stating that the firm was excited to be launching its UK betting product;
“I have known Richard and FSB for a long time and really like the way their team operate. Their sportsbook solution is very strong in terms of pricing and coverage and enables us to integrate the great content and stats our team produce every day.”
“Our vision is to provide football fans with an exciting and engaging platform which will challenge their football knowledge and opinion through games, quizzes and betting markets.”
“In addition, we want to look after our customers properly from both a service and responsible gambling perspective. As such we are not providing an online casino or other random number generated products and will enable customers to view their complete betting history at all times, a feature which we believe should surely be mandatory.”
