SBC News Voice of the Sports Betting Industry
Updating the market, Ladbrokes has announced the launch of its ‘Unbelievable’ TV advertising campaign featuring brand ambassadors Chris Kamara and Ally McCoist.
The new TV campaign developed by London creative advertising agency The Moment is set to debut on Saturday 24 September.
Ladbrokes marketing plans to deliver five TV adverts throughout the Autumn with the aim of building on Ladbrokes’ position as one of the nation’s favourite and most recognised betting brand.
Its first campaign which has been trailed in recent days on social media and makes its TV debut this Saturday, sees Kamara appear multiple times in an ‘unbelievable’ world to celebrate Ladbrokes’ mobile football product.
Speaking to industry news sources Kristof Fahy Chief Marketing Officer at Ladbrokes, commented on the initial launch of ‘Unbelievable’
“Kammy and Ally are instantly recognisable and these new adverts will help to showcase Ladbrokes’ top football offers and the quality of our digital products. Our brand is a trusted favourite for punters and we’re excited about having some fun with our hugely popular ambassadors.”
