William Hill expands retail gaming inventory with Lightning Box Games

williamhillsignWilliam Hill’s retail division will offer leading games titles from Australian slot design specialist Lightning Box Games (Lightning Box) following a content agreement of between the two firms.

The partnership will see William Hill initially roll-out Lightning Box titles ‘Silver Lion Deluxe’ and ‘Panda Power Deluxe’ across its 2300 UK estates. Securing its biggest UK content deal to date Lightning Box expects its titles to be fully integrated by Q2 2017.

Lightning Box Games designs slots for the online, land-based, and social casino industries.  Based in Sydney Australia, their key game designers each have over twenty years’ experience in producing commercially successful video slots.

Peter Causley, Lightning Box managing director and co-founder, said: “I’m delighted to sign the agreement with William Hill which gives us an important breakthrough in the UK market, as well as the chance to do true omni-channel releases to William Hill’s online, mobile, and retail players.

“Our games have been very popular with players and casino owners across multiple channels in Europe and North America, and I’m confident they will be well-received by British audiences too.”

Andrew Sackey of William Hill, Head of Product and Content, said: “Lightning Box Games’ portfolio comes with a great pedigree and reputation, and I’m very pleased to be able to offer it to our customers as part of our great slots range.”

“We’re eager to see how the first two games perform as omni-channel content for our online and land-based customers, and are looking forward to working with Peter and his team.”

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