Tombola re-launches UK website

Sunderland-based online bingo operator Tombola has announced the re-launch of its UK website tombola.co.uk, with a view of optimising player engagement and further interaction with its new games inventory.

Built in-house, the new tombola.co.uk website has redeveloped its user journey focusing on customer ease of use, player centric curation and quicker access to games.

The re-design of the website, sees Tombola UK take a socially influenced approach to the sites feel and layout, which the operator feels will be both familiar and popular with its user base who engage with multiple social devices such Twitter and Instagram.

The websites branding has been intertwined with Tombola’s existing UK multi-channel advertising campaign “We are Tombola”, which was launched in Q3 of 2015, focusing on promoting the bingo operator’s significant player community.