Betsafe begins esports sponsorship journey with GODSENT

Betsafe, the flagship European sportsbook property of Betsson AB, has signed its first major esports sponsorship agreement with GODSENT.

In securing a three-year partnership, Betsafe has become the principal sportsbook partner of GODSENT, recognised as Sweden’s leading pro-esports organisation.

Further partnership terms will see Betsafe serve as headline sponsor of GODSENT’s CS:GO division – with both parties working together to develop a high coverage social media activation campaigns.

Kim Ekelund, Head of Marketing Sweden at Betsson Group, underlined that Betsafe had secured the highest-profile esports partnership for Scandinavian markets.

“Betsafe believes there’s still a lot of progress to be made in the esports arena and this sponsorship between ambitious GODSENT and Betsafe is a concrete example of our commitment towards the future of esports,” Ekelund explained.

During 2020, Betsson upgraded its esports wagering capacity by integrating GRID esports API and data systems across its European sportsbook portfolio – augmenting its esports pricing and depth of markets available.

Betsafe has suggested that GODSENT will be the first of many esports partnerships, with the bookmaker aiming to become a leading destination for fans.

Ludwig Sandgren, CEO of GODSENT, added: “We are very proud that Betsafe, with its long tradition of investing in extraordinary content and sponsorships, has signed this long-standing commitment with us. GODSENT is an extremely ambitious organisation and Betsafe matches that perfectly.

“They will become an important driver of our CS:GO division and will be a great strategic partner as we grow into a tier-one organisation. “