YGAM hires UKGC comms exec as Head of External Affairs

The Young Gamers and Gamblers Education Trust (YGAM) has strengthened its senior leadership after confirming the appointment of Daniel Bliss as its new Head of External Affairs.

Bliss joins the charity after working as part of the UK Gambling Commission‘s (UKGC) communications team for the last three years.

During his tenure at the UKGC, Bliss was involved in key projects including major policy announcements and the launch of the National Strategy to Reduce Gambling Harms.

Celebrating his new position, Bliss said: “I have worked closely with a range of stakeholders connected to the gambling industry over the last three years and I am thrilled to be joining YGAM at this exciting time in their journey.

“YGAM has an impressive track record for creating and delivering exceptional accredited education programmes to minimise gambling-related harm among young people. As gambling continues to climb up the news and political agenda, I am looking forward to working with a talented and committed team as they continue to make a positive impact on such an important issue.”

Co-founder and chief executive of YGAM Lee Willows added: “I am delighted to welcome Daniel to what is an agile, inspirational and committed team. He joins at a key point in the charity’s development as we scale to deliver the UK’s first national education programme with GamCare and supported by members of the Betting & Gaming Council which will see us collectively reach 7m young people over the next four years. Daniel brings valuable expertise to this dynamic role specialising in communications, marketing, public affairs and stakeholder engagement.

“His role at YGAM is to advance the organisation’s marketing and communications across all channels, and help drive the successful workshops and programmes supporting partnerships with commercial organisations operating in the gaming and gambling space. I am confident that in his role as part of the Senior Leadership team, he will play a crucial role in helping YGAM achieve its objectives.”