SBC News Voice of the Sports Betting Industry
Operators setting up an esports-first gambling brand can get to market quickly through the new Chameleon platform from Askott Entertainment.
By default, the B2B iGaming platform provides fixed odds betting on both esports and sports, pool betting on esports, fantasy esports and proprietary casino games.
Chameleon 1.0 is currently only licensed in Curacao, but is in the process of adding a Critical Gaming Supply licence through the Malta Gaming Authority (MGA).
The company’s goal was to supply a product to the industry that focuses on the needs of the esports-first and millennial audience: gamification, personalisation and live engagement.
“We have spent years at Askott building the platform we would want to use ourselves,” explained Askott CTO Jeremy Hutchings.
“We have taken the requirements and desires of industry and harnessed it into our platform; the flexibility we can supply can only be matched by the speed to market that we can offer our partners.”
Meanwhile, Askott has also confirmed the appointment of Benjamin Bradtke, a co-founder of esportsbetting.com and former Head of Marketing at Dojo Madness, as its new CCO.
Scott Burton, Askott CEO, said: “Ben is a product-driven esports enthusiast with a deep understanding of the gambling space. We are excited to have him leading the commercialization and evolution of the Chameleon Gaming Platform we have spent the last few years building.
“Having already signed our first partner and with more announcements to come, 2019 is going to be a great year for Askott Entertainment.”
