Sportsbook

The latest sportsbook news for the gambling industry.

Wayne Bridge & Stephen Hendry launch BetStars ‘Big Calls’ social media campaign

SBC News Wayne Bridge & Stephen Hendry launch BetStars 'Big Calls' social media campaign

Amaya Inc online betting subsidiary BetStars has announced the launch of its latest social media campaign ‘Big Calls’ which will star former England football international Wayne Bridge, and Seven-time World Snooker Champion Stephen Hendry as brand ambassadors. Launching this week, the social media campaign sees each sports star make a ‘big call’ via video phone, as Bridge and Henry share …

Read More »

Twitter loses streaming rights to NFL Thursdays

SBC News Twitter loses streaming rights to NFL Thursdays

Social media network, Twitter has lost the right to live stream NFL ‘Thursday Night Games’, as the league chooses Amazon as its new content streaming partner. Updating league stakeholders, NFL governance informed that Amazon, the world’ largest digital retailer had won the right to stream 10 NFL Thursday night games for season 2017/18. US business news sources report that the …

Read More »

Bwin explores Polish options, as competition exits market

SBC News Bwin explores Polish options, as competition exits market

Breaking industry trends, GVC Holdings (GVC) European online betting subsidiary Bwin is reported to be pursuing a new Polish operator license despite a severe 12% ‘betting turnover tax’ being implemented this month. Having refused to restructure its new Gambling Act, amid protest from European industry stakeholders, the Polish government has imposed its new online gambling regulatory provisions. In preparation for …

Read More »

Knockout Gaming boosts white label marketing provisions with Beehive

SBC News Knockout Gaming boosts white label marketing provisions with Beehive

Industry data-led customer retention marketing (CRM) specialist Beehive continues its strong 2017 commercial momentum securing white-label services provider Knockout Gaming as a new business partner. The partnership will see Knockout Gaming supply Beehive’s omni-channel marketing platform and software to its B2C client sites, with a view of offering an optimal service for its white-label turnkey platform services. The white-label casinos will …

Read More »

GVC selects BBH Sport as creative lead for Bwin brand

SBC News GVC selects BBH Sport as creative lead for Bwin brand

GVC Holdings’ European online betting subsidiary Bwin has selected international sports marketing agency BBH Sport as its lead creative agency following a competitive pitch supported by advertising consultancy Oystercatchers. BBH Sport, part of the wider Bartle Bogle Hegarty Group is one of the fastest growing specialised agencies concentrating on creating high impact sports advertising campaigns. The agency has acted as …

Read More »

Betsson AB reduces 2017 dividend program in order to support corporate strategy

SBC News Betsson AB reduces 2017 dividend program in order to support corporate strategy

Issuing a market update, the governance of Stockholm Nasdaq-listed Betsson AB has informed that the company has changed its investor dividend policy ‘in order to increase the company’s financial capabilities’ in order to be active in the consolidated European online gambling sector. The new dividend scheme will be applicable as of this year and will see Betsson governance reduce its …

Read More »

Sporting Index celebrates 25th birthday

SBC News Sporting Index celebrates 25th birthday

Spread-betting firm Sporting Index is today celebrating its 25th year in business, having traded markets since being founded in April 1992. Since its historic first bet, a buy of Conservative seats in the 1992 General Election, Sporting Index has given punters 25 years of market spreads and ‘industry firsts’. Which include being the original two-way market, the first to offer cash …

Read More »

Rafi Ashkenazi – Amaya has M&A appetite for sports betting in 2017

SBC News Rafi Ashkenazi - Amaya has M&A appetite for sports betting in 2017

Speaking to Bloomberg News, Rafi Ashkenazi Chief Executive of Amaya Inc has stated that his firm’s ‘appetite for risk’ will return once its internal operations are settled. Ashkenazi who took over the reins of Amaya last August following the controversial departure of former leader David Baazov, has so far focused his short tenure on reducing Amaya’s long-term debt and installing …

Read More »

Betsson completes £26 million acquisition of NetPlay TV

SBC News Betsson completes £26 million acquisition of NetPlay TV

Stockholm-listed Betsson AB has confirmed that it has completed its £26 million acquisition of UK interactive gaming operator NetPlay TV (deal first announced on 2 February). Updating the market, Betsson governance informed that its offer had passed all conditions of the UK High Court of Justice, allowing for the firm to complete its transaction. Prior to High Court approval, Betsson …

Read More »