Sportsbook

Betting Promotion announces strong growth in time for World Cup

Betting Promotion has been preparing itself for the World Cup with a number of new client launches. Richard Hogg, CMO at Betting Promotion, announced last week that since ICEi the team has been very busy focusing on its own trading where improved processes have led to an increase in revenues. “We have been working hard improving our proprietary trading, which …

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666Bet.com & Harry Redknapp launch 1966/1 England World Cup betting campaign

To celebrate the launch of 666Bet.com the new bookmaker is offering its first 1966 customers an astonishing promotion – odds of 1966/1 for England to win the World Cup. The special promotion – undoubtedly the most generous ever offered by a bookmaker – is for a maximum stake of £1. And after the 1966 limit has been reached, 666Bet.com will …

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Ladbrokes revamps mobile sportsbook offering

Ladbrokes has unveiled new features to bring mobile apps and HMTL5 to the forefront of operator’s sportsbook offerings. Customers can now deposit via PayPal, access the mobile service from Windows and Blackberry phones and see real-time in-play match action, statistics and timelines. It is estimated that 30 per cent of mobile customers currently use PayPal as their primary payment channel. …

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Betfred to review marketing and brand strategies

Betfred senior management have asked for a review of the operators current marketing and branding activities. As the operator looks to target a new creative strategy for the coming 2014/2015 Premiership football season. Betfred announced that its had appointed marketing consultants Creativebrief to help them review and asses its current media strategies of the operator. Creativebrief will further help Betfred …

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Betfair adds punch to Froch v Groves

Betfair Sportsbook has offered the public the chance to vote on who they want to win Froch v Groves II with a unique boxing experience. Betfair Sportbook gave rival boxing fans an opportunity to ‘step into the ring’ at Paddington Station and put their best punch forward for their preferred winner of the most highly anticipated boxing event of the …

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World Cup will provide virtual gains

Inspired Gaming Group is gearing up for a record FIFA World Cup; predicting a massive 200m bets on its Virtual Sports products in venues, online and on mobile channels across 35 countries. Inspired, which supplies circa. 95 per cent of the global virtual sports market, is also forecasting that its popular Virtual Football product will generate over 3m bets per …

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Malta LGA grants gaming approval to Betit

UK listed igaming operator GVC Holdings have confirmed the gaming operations approval of Betit Holdings by the Malta’s Lotteries and Gaming Authority (LGA).  Betit Holdings is a GVC Holdings and Betit Securities joint igaming venture, set to target the Scandinavian igaming market. The partnership between the two parties was announced last April, at GVC Holdings quarterly financial address.  The new …

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Martin – 666Bet to enter UK market with £8 million marketing drive

Barry Martin Chief Executive Officer of newly launch sportsbook and casino – 666Bet, announced his company’s ambition to compete with established operators in the UK sports betting and igaming market. Martin, former CEO and Founder of  The Gutshot Poker Club, unveiled ambitious plans for 666Bet, stating that the brand  would enter the sports betting market with £8 million marketing drive …

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UK ASA bans Coral TV advert

Coral are the latest sports betting operator to have their advertisement pulled by the UK Advertising Standards Authority (ASA), after it was found guilty of linking gambling with sexual content and seduction. The TV advertisement shows two men at a barber shop reading debating placing a bet on their mobile phones, before a woman, wearing a jockey’s outfit that left …

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Paddy Power offers personalised prices on mobile & tablet

Paddy Power aim to bring football bettors the best prices this coming World Cup with the announcement that the operator has launched its Enhanced Price Marketing platform for mobile and tablet devices. Paddy Power mobile customers will now be able to receive personalised prices on World Cup 2014 matches. The operator are set to push the new price functions to …

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