Sportsbook

Betfair Launches “This is Play” TV campaign

Betfair has enlisted the help of a heroic octopus to launch “This is Play”, a new World Cup brand campaign, ensuring the memory of Paul the Octopus will swim on. The integrated promotion, which spans TV, digital and press, is dramatized by the giant sea creature that mirrors customers’ ability to use technology by playing four simultaneous games of table …

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BetVictor pulls out of Sun Bets partnership

BetVictor’s new management brought in under new sole owner Michael Tabor have terminated its negotiations with the UK’s Sun newspaper. BetVictor will choose to re-focus its energies on re-structuring company operations under new management, having been acquired by Tabor’s investment vehicle last May. The operator had agreed to partner with the Sun newspaper, in order to provide a white label …

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32Red re-launches sports betting product with Kambi

Igaming operator 32Red is set to revamp its sports betting offering, after soft-launching its Kambi Sports Solutions sport betting platform. 32Red Sport has been re-launched in time for the 2014 FIFA World Cup. 32Red will target new and existing sports betting customers with a set of World Cup promotions. Furthermore the new sport betting product will be promoted through the …

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Barry Martin – Bringing 666Bet to life

Team SBC caught up with Barry Martin, CEO of 666Bet.com, the former founder of London’s first ever live poker club – the Gutshot Poker Club, Barry Martin is not afraid of facing new challenges, fresh from launching 666bet’s  offer of 1966/1 on England winning the World Cup, Barry talks to SBC about his future hopes for the 666Bet brand and its operations. …

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Sunderland AFC extends betting partnership with TLC88.com

Asian facing sports betting operator TLC88.com has announced that it will continue its partnership with Sunderland AFC as official Asian Betting partner. The operator confirmed a further three year extension to their current partnership deal. Sunderland’s partnership with the sports betting operator will continue until 2017, The Football club’s Commercial Director Gary Hutchinson commented on the extension: “We are really …

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Bettingexpert offers £8k prize for World Cup predictions

World Cup experts are being given the opportunity to win over £8,000 (€10,000) if they can correctly predict the outcome of Brazil 2014. bettingexpert.com, one of Europe’s largest media portals for sports betting and igaming enthusiasts, has released its free-to-enter World Cup Predictor challenge with a top prize of £8,000 to the person who can correctly forecast the successful teams …

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BETDAQ integrates Colossus Bets pools

The Irish based betting exchange BETDAQ has become the first live UK B2B partner of pool betting operator Colossus Bets, winner of the Betting on Football Best Innovation Award. Colossus Bets gives customers the opportunity to win up to £10,000,000 by giving the correct scores in seven selected matches offered weekly and is the World’s biggest bet. There are several …

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Federbet criticised over match fixing claims

Federbet, the Belgian-based integrity body which claimed last season 110 matches were identified as having been fixed, with suspicions over a further 350, has been widely criticised by both sporting and gambling organisations. French regulator ARJEL issued a joint statement with the French Football League (LFP) decrying the claims. It said: “ARJEL and LFP cannot agree with the statements that …

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William Hill targets £200 million revenue mark for Brazil 2014

William Hill have set a corporate goal to generate more than £200 million (€246 million) in betting revenues for the upcoming FIFA 2014 World Cup in Brazil. The revenue benchmark set by William Hill senior management, comes with the announcement that the operator will launch a new brand advertising campaign and a series of exclusive player offers, which will aim …

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Unibet Stockholm Marathon sponsorship set for the courts

Lotteriinspektionen, the Swedish Gambling Authority has publically warned the organisers of last Saturdays Stockholm Marathon that they may face legal action for refusing to withdraw Unibet as its event sponsor. The Authority claimed that the organiser and sponsor were in breach of the Swedish Lottery Act, with regards to sponsorship and civil responsibility. Lotteriinspektionen had issues court injunctions to remove …

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