Shrouded in controversy and awash with excitement, this weekend’s UFC 229 card from Las Vegas not only drew viewers from all over the globe, but it also smashed betting records with the UFC’s official betting partner Parimatch. The international online betting group revealed that amongst their customers, this weekend’s fight between Khabib Nurmagomedov and Conor McGregor was the most popular …
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White Hat Gaming opens door to sportsbook with Kambi
Stockholm-listed sports betting technology supplier Kambi Group Plc has confirmed that it will become the lead sportsbook software supplier to White Hat Gaming, a specialist in turnkey and ‘managed services’ provisions for the online gambling sector. The partnership will see Kambi’s sportsbook software integrated within White Hat’s proprietary platform, allowing the turnkey provider to offer sportsbook services to its partner …
Read More »New 1xBet promotions put different spin on deposit bonus model
European betting operator 1xBet has put a new spin on the outdated deposit bonus model by offering a selection of new promotions to its customers including Lucky Friday and x2 Wednesday. All those that make a deposit on a Friday will be treated to a repeat 100% deposit bonus on the same day, while those who deposit on the Wednesday …
Read More »Scientific Games expands US capabilities with Don Best acquisition
Scientific Games has confirmed an agreement to expand its US footprint with the acquisition of global real-time betting data and pricing supplier, Don Best Sports. Subject to customary conditions to closing, it’s anticipated the deal will be concluded in the fourth quarter of 2018 and will grow Scientific Games’ B2B sports betting offering and add powerful new capabilities to its sportsbook solutions. …
Read More »Paddy Power Betfair renews FTP drive with SportCaller
Free-to-play industry games developer SportCaller extends its two-year partnership with FTSE100 betting group Paddy Power Betfair (PPB) announcing the launch of a new ‘Beat The Drop’ game. SportCaller and PPB had previously launched the ‘Beat The Drop’ FTP game during World Cup Russia 2018, with the title receiving great acclaim whilst beating partnership expectations. With the new European football season underway, …
Read More »Betsson selects Omnicom starlet ‘Hearts & Science’ as European marketing lead
Stockholm-listed online gambling group Betsson AB has selected Omnicom subsidiary agency Hearts & Science as its new European media and marketing lead. The London-based agency will act as Betsson’s group-wide marketing strategist covering European media buys, campaign planning and programmatic advertising. Hearts & Science will support Betsson marketing teams across the territories of Denmark, Italy, Norway and Spain. Betsson AB …
Read More »Brian Mattingley joins fast growth Football Index as Non-Exec Chairman
Football Index has moved to strengthen its corporate governance and leadership, confirming the appointments of renowned industry executives Brian Mattingley and Mark Blandford as corporate advisors, supporting new company CFO Andrew Burns. Updating the market, Football Index confirms Brian Mattingley as non-executive chairman, a role he will combine alongside his current non-exec chairmanship of FTSE-listed online gambling group 888 Holdings, …
Read More »‘Three Simple Tools’ sees Sky Bet continue safer gambling commitment
Sky Bet continues to promote safer gambling to UK sports audiences, announcing the launch of its new ‘Three Simple Tools’ nation-wide advertising campaign. The campaign which features ‘Sky Soccer Saturday’ pundits Charlie Nicholas, Matt Le Tissier and Phil Thompson will act as the follow up to Sky Bet’s ‘When the Fun Stops, Stop’ campaign first launched in 2017. Raising audience …
Read More »Market mover McGregor set to break UFC betting records
This weekend’s UFC 229 card from Las Vegas marks the much anticipated return of Conor McGregor, as the Irishman aims to once again achieve what no man has done before and defeat lightweight champion, Khabib Nurmagomedov. Inevitably the event has lead to overwhelming excitement from the betting sector, with sports fans clamouring to pick a winner of the blockbuster main …
Read More »BetConstruct’s sportsbook software gets South African stage
Armed with a Manufacturer’s Licence for the South African market, BetConstruct is ready to present its “most complete multi-channel sportsbook software for the region”. Having obtained the licence from the National Gambling Board for South Africa in November of last year, the developer and provider of online and land-based gaming solutions is ready for the first extension of ICE away …
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