Motorsport community RaceFans.net has reported that Kenyan betting group Sportpesa has secured a ‘landmark title sponsorship’ of Formula 1 team ‘Racing Point’ for the upcoming F1 2019 season (start date – 17 March). Undertaking its second full season in F1, the Racing Point team (formerly Force India) is backed by Canadian finance magnet Lawrence Stroll, who is reported to have …
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European online bookmaker Energybet has expanded its partnership arrangement with South London Championship football side Millwall FC, becoming the sleeve sponsor for ‘the Lions’ FA Cup 4th round match against Premier League side Everton FC. Energybet currently serves as Millwall in-stadia betting partner, a partnership it has served since 2017. After beating Hull City in round 3 of FA Cup, …
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Leading sports data, insights and content supplier Sportradar has teamed-up with New York-based visualisation studio Arkadium, seeking to develop new immersive and interactive capacities for its sports output. Entering 2019, Sportradar will work with Arkadium on developing new viewer/audience experiences and engagements, focusing on driving interaction with its content from multiple sanctioned sources. In its update, Sportradar details that it …
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InsiderSport, the latest addition to SBC’s growing news network, offers deep insight and cutting-edge analysis from the evolving business of sport. Placing a key focus on sponsorships, integrity, media rights and hospitality, the new online information platform is for sports business professionals and companies whose passion is not limited to the action on the pitch but seek a deeper dive …
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The conversation surrounding Brexit has been inescapable for the last two and a half years, with MPs still unable to agree upon a deal that would be most beneficial for the UK. Later in the week, Chief Executive of Irish racing Brian Kavanagh will be travelling to Westminster to liaise with senior officials from both the British Horseracing Authority and …
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MoPlay has unveiled a new multi-year agreement with German Bundesliga club Hertha Berlin, which sees the firm become official sports betting partner. Following the organisations recent launch within Germany, MoPlay is striving to “upgrade the game,” via a mobile first strategy to provide customers with a fast, simple, personal and secure service. Juergen Reutter, MoPlay CEO, explained: “Securing a sponsorship …
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UK Bookmaker Coral have teamed up with The Rugby Football League as part of a “historic commercial partnership” that will see the bookmaker sponsoring both the men’s and women’s Challenge Cups for the first time. The two-year deal will bring the two competitions together on 27 July, when the Coral women’s Challenge Cup Final shares the stage with the men’s …
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Senior executive of the Premier League, Tim Davie, has become the second person to turn down an offer to succeed Richard Scudamore as the league’s new head. The Premier League have been on the lookout for a leadership replacement after inbound incumbent Susanna Dinnage unexpectedly reneged on the offer. Dinnage backtracked on the new role three weeks ago despite being …
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The UK Chairman of Bloodstock sales group Goffs, Henry Beeby, has warned MPs that allowing a no-deal Brexit to occur will have adverse effects on the breeding and racing industries in the UK. Prime Minister Theresa May’s proposed deal suffered an overwhelming defeat in the House of Commons on Tuesday, which has dented hopes for a secure future in the …
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Max Meltzer Chief Commercial Officer (CCO) of leading sports betting technology firm Kambi Group Plc, details his firm’s comprehensive partnership with Swedish legacy racing operator ATG. A key stakeholder in the delivery of new ATG systems and platforms, Meltzer details to SBC the complexities of servicing Swedish betting’s legacy incumbent, as it faces sweeping changes within its home market… _______________ …
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