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The fine art of pricing a penalty shootout

SBC News The fine art of pricing a penalty shootout

As the nation prepares for England’s first World Cup semi-final since Italia 90, England fans frantically hope that the anxiety of the Colombia game isn’t replicated and Southgate’s side win in 90 minutes. However, should England’s fate see them head to spot kicks tonight, we take a look at the challenges that are presented to a trader as they look …

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Betway extends into Italy alongside AS Roma

SBC News Betway extends into Italy alongside AS Roma

Global online gambling company Betway has agreed a three year deal with Italian Serie A side AS Roma, to become a premium partner of the club, as the firm further extends its reach across European football. The club, beaten in last season Champions League semi-final by Liverpool, will see its training kit, up to and including the the 2020/21 season, …

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“Wager Wednesday” – Three Lions send UK into betting frenzy

InCrowd

Payment processing firm Worldpay is predicting a “Wager Wednesday” ahead of England’s semi-final clash with Croatia, with the Three Lions’ winning streak sending the UK into a betting frenzy. Gareth Southgate’s boys are on the cusp of glory moving into the match, and Worldpay’s analysis of consumer spending suggests that wagering will far surpass that seen in previous rounds. A …

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The World Cup’s Finest with Vermantia’s Peter Woodfine

SBC News The World Cup’s Finest with Vermantia’s Peter Woodfine

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Peter Woodfine, Business Development Director at Vermantia, is the latest to join the growing ranks of The World Cup’s Finest alumni, as …

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Playtech BGT Sports revels in record-breaking World Cup

SBC News Playtech BGT Sports revels in record-breaking World Cup

Playtech BGT Sports (PBS) has a announced a record breaking World Cup, with its self service betting terminals (SSBTs) continuing to drive growth and increase revenues across the retail space. Introducing a variety of new products and features, including enhanced goals scorer options and cash-out tool and a more streamlined in-play user experience, a greater share of overall in-shop turnover …

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Playtech and Ladbrokes Coral team-up for built-in bet slip

SBC News Playtech and Ladbrokes Coral team-up for built-in bet slip

Playtech and Ladbrokes Coral have enhanced their burgeoning relationship, with its new built-in bet slip the “first ever sports solution directly integrated into live casino”. The omni-channel firms new offering will allow customers to follow live odds and action without leaving tables, and will feature roulette operated by sports trained dealers – who are to also provide match commentary for …

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InCrowd’s John O’Connor: Delivering betting-based engagement for fans and sports brands

InCrowd

Since the end of the domestic football season, InCrowd has been working with Sky Sports to raise anticipation levels for the FIFA World Cup in Russia.   The fan marketing platform provider forged a successful partnership with the “multimedia colossus” to develop ‘Road to Moscow’, an interactive pre-tournament predictor game which saw 9% of those who played backing England to …

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