Football

The Scottish Professional Football League (SPFL) has moved swiftly to secure an international media rights agreement with media and marketing agency Infront, following the recent termination of the league’s agreement with MP & Silva. Based in Switzerland, Infront will look to establish new agreements with overseas broadcasters that will allow matches from the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League One …

Online bookmaker Betway has signed a three-year deal to become the official betting partner of German top-tier football club Hannover 96. The sponsorship announcement follows on from the high-profile bookie striking a similar deal with fellow Bundesliga club Fortuna Düsseldorf earlier this week, marking a significant strengthening of the firm’s presence in the German market. Betway has been the principal sponsor of …

Betway expands its European football sponsorship portfolio, confirming that it has become the official betting partner of Fortuna Dusseldorf. The online bookmaker has secured a three-year partnership arrangement with the North Rhine football club as it makes its return to the Bundesliga. Betway currently services one of the most active betting football marketing portfolios, which includes sponsorship of West Ham …

Leicester City Football Club has announced a fresh partnership with Vancouver headquartered FansUnite, whose goal is one of “revolutionising the sports betting industry by harnessing the power of blockchain technology”. Brought on board with The Foxes as an official partner for the 2018/19 season, FansUnite details that it is to launch its sports betting protocol later this year, “with operators …

This season, the entry of Amazon and Eleven Sports has drastically altered the UK’s football broadcasting landscape, something that could have a significant impact on the betting interests of the UK audience. Whilst Amazon’s stake is in the Premier League, it’s spread over just two game rounds and is therefore unlikely to have a major impact on betting patterns. On …

SportPesa and Everton Football Club have seen their partnership rewarded, at the recent Sports Industry Awards function held in Johannesburg, South Africa. Scooping the Best African Sponsorship and Pan-Africa Campaign of the Year awards, the sponsorship has been celebrated for bringing Premier League football to East Africa for the first time. Mark Rollings, Head of Partnership Management at Everton Football …

The Deutsche Fußball Liga (DFL), the governing body of German professional football leagues has expanded its ‘Together Against Match-Fixing’ programme with sorts data, intelligence and content provider Sportradar Working in partnership with Sportradar, the DFL will expand its integrity workshops programme for Bundesliga syndicated football clubs Seeking to diminish match-fixing factors and dynamics across German football development, the DFL has …

European online bookmaker Marathonbet has raised eyebrows confirming that it will act as official shirt sponsor of Serie A football club SS Lazio. Marathonbet details that it has secured a fixed short-term sponsorship with Lazio, which will terminate in January 2019 as the Italian government imposes its blanket ban on betting/gambling advertising, sponsorships and marketing across all media and sports …

With football fans all over the world already enthralled by the club season, this week’s edition of On The Ball looks at some major stories from the business of football. Taking a deeper look at La Liga’s US expansion, as well as some big news from broadcasting. Spanish La Liga seeks stateside expansion In a proposal that could come to …

Argyll Entertainment is to continue its content centric focus through its latest sports sponsorship, with Vanarama National League football club Solihull Moors. The owner and operator of the SportNation.bet and RedZoneSports.bet brands, is to have exclusive access to film the inner workings of the club for the full season, as it becomes official betting partner. Via access to players, management …