South America

Latin American sports betting operator Betmotion has enhanced its sports sponsorship portfolio following an agreement with UFC fighter Mackenzie Dern. Under the terms of the partnership, Betmotion will be able to use the Brazilian-American women’s strawweight’s brand image for marketing promotions via social media and on its website. Dern – who is currency ranked as the No.11 competitor in her …

US gambling operator Bally’s Corporation has acquired B2B free-to-play (F2P) games provider SportCaller in a bid to expand its international presence. Bally’s is hopeful that the acquisition of SportCaller will assist with international expansion plans, having strengthened its position in the US market via its takeovers of Bet.Works and Monkey Knife Fight as well as its partnership with Sinclair Broadcast …

Aspire Global has moved to enhance its status in the iGaming sector with the unveiling of its new rebranded AspireCore platform. The new product is already live in 25 regulated markets across the US, Europe, Latin American and Africa, and features a range of services intended on assisting operators with brand building and general operations. In order to achieve this, …

Drawing upon lessons learned can help build the foundation for strong future performance, explained Elen Barber, Chief Marketing Officer at Kindred Group. An exclusive interview with Barber kicks off the first 2021 edition of SBC Leaders, delving into all things marketing, sponsorship, regulation and responsible gambling. Yet as the magazine title would suggest, Barber is far from the only leader …

International betting technology company Parimatch has further strengthened its esports credentials with the appointment of Marcelo Augusto David ‘Coldzera’ as its new Esports Brand Ambassador. Under the terms of the contract, Brazilian professional esports player Coldzera – who has been the number one ranked competitor on Counter Strike: Global Offensive (CS:GO) for two years running – will support Parimatch’s social …

Latin American gaming operator Betmotion has expanded its advertising capacity in the region via a sponsorship agreement with Brazil’s Fluminense FC. Under the terms of the agreement, Betmotion’s brand logo will be featured prominently on the Rio de Janeiro-based club’s shirts as a ‘chest seal’. Furthermore, the operator has created an exclusive betting page for the four-time Brasileirão Serie A …

Kambi Group plc has entered into a multi-year agreement to provide its technology and services to leading Argentinian gambling operator Casino Magic. The partnership will see Kambi support the launch of an online Casino Magic sportsbook in Argentina’s Neuquén province, with the country in the process of regulating sports betting on a province-by-province basis. Kristian Nylén, CEO of Kambi, said: “We are delighted to …

Betway has extended its sponsorship of Brazilian pro-Counter-Strike team ‘Made in Brazil’ (commonly referred to as ‘MIBR’) for a further year. The sponsorship extension marks the fourth consecutive year that Betway will serve as team sponsor of MIBR, recognised as Brazil’s oldest and most successful esports franchise. The renewal will see the Betway brand continue to feature on the front …