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SBC Events has launched what it believes is the most comprehensive conference agenda the sports betting industry has ever seen for Betting on Sports 2017 (12-15 September). Featuring 42 sessions across Wednesday 13 and Thursday 14 September, #boscon2017 will present over 150 experts from both the betting and sporting arenas, spanning three conference rooms at the Olympia Conference Centre in …

Yggdrasil Gaming CEO Fredrik Elmqvist spoke to SBC News about building its own platform iSENSE, the challenges of local regulation and the thinking behind its slightly obscure company name. SBC: What does it take to take a gaming developer brand from an unknown entity and newcomer in the space to one that’s well known and respected? FE: Innovation, creativity and …

At last week’s iGaming Super Show, Guy Harding Head of Commercial for Oddschecker gave an extensive presentation on the issue of price and margin controls and their impacts on a bookmaker’s bottom-line. Harding refers to the dynamic as the ‘overround erosion’, detailing the imbalance between customer offers/incentives and the impact they have on operators final margin. Put simply ‘overround’ is …

Placing player education at the forefront of its business strategy, sportsbook Pinnacle has launched its ‘Betting Resources’ program as a key initiative for 2017. Mirio Mella Head of Customer Engagement details the program’s execution and why player education can mark a difference within a saturated online betting market. _________________________ SBC: Hi Mirio great to catch up, can you detail to …

Industry affiliate Bookmaker Ratings has issued a detailed breakdown and analysis of the current state of play for the Russian betting sector. Partnering with Russian market research company Romir, Bookmaker Ratings estimates the Russian betting sector to be worth around the RUB 677 billion mark circa $11 billion at current exchange rate value. The affiliate details that Russian betting is …

At the end of May, Tim Miller, Executive Director at the UK’s Gambling Commission made a speech at the IAGA International Gaming Summit in New York. Just over a month later, the Commission unveiled its new enforcement strategy, intended “to ensure operators put customers first and raise standards” in the words of Sarah Harrison, the Commission’s Chief Executive. These two …

For a number of years’ FIFA Football has ranked amongst the world’s top-selling video games, bridging a vital gap between generations’ of console gamers. However, despite FIFA’s popularity, the game has yet to crack the top echelon of competitive esports play and competition. Esports Insider’s Ollie Ring details what he believes is hindering FIFA’s progress within esports ranks and why …

There are just nine days remaining until the inaugural Esports Insider Forum Series hosted at Fnatic’s very own Bunkr in Shoreditch, London. Esports Insider, a part of SBC Global, will welcome up to 80 professionals from the realm of esports as well as traditional sports with a panel examining just why football clubs are getting involved in the burgeoning world of esports on …

Having formed one of the fastest growing technology companies within the betting and gaming sector, Michael Brady, CEO, of Bede Gaming tells SBC how his firm’s growth has been driven by thinking outside the box and working on new industry dynamics with its growing portfolio of clients…  _______________________________  SBC: Hi Michael, Bede Gaming is one of the newer industry platform …

John Pettit, Playtech BGT Sport’s UK, Ireland, Asia and Australia Managing Director speaks to SBC on his firm’s detailed approach to servicing independent bookmakers. Having secured new terminal contracts with a number UK independent bookmakers, Pettit details how Playtech BGT services and provisions can help ‘independents’ continue to make their mark within the ultra-competitive UK retail betting sector.    __________________________ …