Slider Images

Speaking at last week’s Betting on Sports 2017,  Sky Betting & Gaming CEO Richard Flint said that his company “had to act” after recent rulings by the UK Advertising Standards Authority (ASA). The rulings, which led to Sky Bet closing its affiliate hub, deemed that an affiliate partner of the operator had used dubious adverts which promoted the idea that ‘gambling …

Group director of E-Commerce at Romanian bookmaker Superbet, Jamie Hart identified how he believes bookmakers will innovate ahead of next Summer’s World Cup. As part of a panel at Betting on Sports 2017, Hart discussed how the World Cup can help provide bookmakers with the perfect opportunity to engage with a wider audience. Hart said: “Everyone uses the world cup …

August 2017 was not a kind month for the online gambling sector. David Clifton breaks down three standout events that have placed social responsibility practices at the forefront of industry debate and concerns…. _______________________ There are three standout stories in the betting licensing and regulatory sphere from the last month. There is a common social responsibility thread running through all …

Email may well be the oldest digital marketing discipline, however, US technology and engagement firm Movable Ink believes that it remains the most misunderstood channel and can further offer marketeers’ the best campaign ROI. Luis Waters UK account lead for Movable Ink, a specialist in all-things email (data collection, engagement, personalisation, journey) speaks to SBC on why industry stakeholders can …

At this week’s Betting on Sports conference, eMerchantPay will be launching a new payment efficiency programme that allows online gaming operators to assess areas of their payment infrastructure to realise efficiencies. Speaking to SBC News ahead of the event, which takes place at London’s Olympia from September 12-15, Chris Smart, vice president of gaming and FX Markets for eMerchantPay, said …

Former Pinnacle Marketing Director Aly Lalani is one of the key stakeholders behind the launch of BetRegal.com, a new European facing sportsbetting and gaming brand created to provide its customers with the “best possible value” in prices. In a new regular column, Lalani will share his experiences about the challenges of bringing a new brand to the market. After several …

Paige Thomas Partner Integration lead for the newly rebranded and realigned Sporting Group (Sporting Index + Sporting Solutions), speaks to SBC on building and developing standout industry data and market pricing capabilities amid changing consumer demands and more challenging business conditions.  ______________________ SBC: Hi Paige, great to catch up. The Sporting Group has completed a busy six-month period in which …

Ahead of Betting on Sports 2017 (12-15 September), Enda Gaffney from Mr Green, part of the ‘Head of Sportsbook‘ session at this week’s event, spoke to SBC News about what he’s looking forward to at #boscon2017 and what sports partnership has stood out over the last 12 months. SBC: Why is it important for you to speak at Betting on …

Sky Bet’s decision to close its affiliate hub has been the hot topic of the week in online betting and gaming and it’s one which will get great scrutiny at next week’s Betting on Sports Conference. The closure of Sky’s affiliate programme has the potential to send ripples throughout the industry on several levels, which is why the issue will …

Ahead of next week’s Betting on Sports Conference- (#boscon2017), Matt Stephenson new Managing Director of Betgenius speaks to SBC on his firm’s journey from sports data supplier to servicing all of the betting industry’s key components.   Leading Betgenius industry operations, which have placed a deep emphasis on innovation, expanding client data capacities and bridging operational knowledge gaps, Betgenius has built …