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Ten years ago the National Football League (NFL) crossed the Atlantic to stage its first competitive game outside the Americas, with the New York Giants running out 13-10 winners over the Miami Dolphins.   What started out as a one game per year ‘International Series’ though quickly began to grow, seeing more games and venues being added.  This year London …

The sports betting industry is gearing up for its annual celebration at the SBC Awards, held on Tuesday 5 December at The Artillery Garden in central London, which doubles up as the perfect Christmas party for everyone involved in the sector. The presentation of 17 Supplier awards, 11 Operator/Affiliate awards and three SBC Sports Betting Hall of Fame inductees might …

A key stakeholder in industry affiliate Better Collective’s international expansion, Michal Kopec (Head of M&A) details his firm’s significant acquisition activity undertaken this summer. In a changing affiliate landscape, how should leadership stakeholders gauge and value potential affiliate assets. Furthermore, is affiliate M&A fully understood as a marketing expansion vertical. _____________________ SBC: Hi Michal, it’s been a busy period for …

The sports betting industry has been invited to get a glimpse of the trends that are shaping the sector, as the Matchbook Traders Conference returns to London on 1 November. Held at 155 Bishopsgate, near to Liverpool Street station in the UK’s capital city, this year’s event will also give delegates the chance to meet some of the most influential …

Last month, SBC Events marked a landmark year in horse racing with a dedicated full day conference track at Betting on Sports, held at the Olympia Conference Centre in London. As part of the ‘Betting on Racing’ track, the ‘After the off – Opportunities in live betting’ session facilitated a high-level discussion around the opportunity to engage new punters with …

Former Pinnacle Marketing Director Aly Lalani is one of the drivers behind the launch of BetRegal.com, a new European facing sportsbetting and gaming brand created to provide its customers with the “best possible value” in prices. After creating the brand, Lalani is back to share his experiences about the challenges of bringing a new brand to the market. Having worked …

SBC News caught up with Markus Jennemyr, CEO and Co-Founder at FanLeague, to discuss the launch of a new football-based social prediction app for the UK market, the intake of players in the first few weeks, and the process of finding ambassadors to promote the product. SBC: Responsible gambling is a hot topic in the sports betting industry at the …

SBC Events has expressed its delight at the feedback from Betting on Sports, after 96.7% of visitors to the conference said they would recommend it to a colleague. A post event survey, sent to the 1,300 registered #boscon2017 delegates, also found that 94% rated the networking opportunities at the event as ‘Very Good’ or ‘Excellent’. This included praise for the …

Strictly Come Dancing (SCD) has waltzed back onto our screens, with the BBC’s flagship reality show overlapping ITV’s X-Factor and dominating the viewing figures. Simon Cowell and co managed a paltry 5.4 million compared to its rivals 10.2 million, but is this popularity on screen mirrored in the betting community? Jess Bridge of Ladbrokes has spoken to SBC about the …