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2017’s industry agenda and context has been dominated by the UK government’s pending October triennial review of industry gaming machine stakes and advertising standards. Industry leadership and investors eagerly await the government’s judgement in what has become a high stakes political battle. Following 2015/2016’s mass industry consolidation, 2017 was initially marked as the ‘year of corporate integration and assimilation’, as …

Videoslots CEO Alexander Stevendahl has perhaps undertaken the most intriguing acquisition of 2017, purchasing bankrupt online poker operator PKR’s technology assets. Having developed Videoslots into one of the industry’s top innovators, can Stevendahl and his executive team bring life to online poker reviving PKR’s unique 3D poker asset? SBC finds out initial plans…   ________________ SBC: Hi Alexander, thanks for …

Placing social responsibility at the forefront of the industry, the first ever ‘Responsible Gambling Week’ (RG Week – 12-18 October) has been met with great enthusiasm by sector stakeholders. Driven by the Industry Group for Responsible Gambling (IGRG), every vertical of the UK gambling industry (arcades, bingo clubs, bookmakers, casinos and digital) will take initiative in driving the message of …

Former Pinnacle Marketing Director Aly Lalani is one of the key drivers behind the launch of BetRegal.com, a new sportsbetting and gaming brand created to provide its customers with the “highest possible value” in prices. After defining the go to market strategy, Lalani is back to share his experiences about the challenges of bringing a new brand to the market. …

With interest in the NFL surging and a franchise planned for London, Metric Gaming chief executive Martin de Knijff looks at the implications of the sport’s irresistible rise in the UK. The record NFL crowd at September’s Wembley fixture between the Baltimore Ravens and Jacksonville Jaguars illustrated once more that American football is winning over Europe. 84,592 attended the game …

As the long awaited triennial review of gaming machines stakes and prizes looms, it’s seemingly becoming increasingly likely that the result will be a crippling clampdown on the maximum stakes on fixed-odds-betting-terminals (FOBTs). Since the introduction of the Gambling Act in 2005, the political maelstrom that has engulfed FOBTs has inevitably intensified the levels of tension, and decreased the levels …

Awaiting the outcome of the UK government’s triennial review on maximum stakes on gaming machines, analysts at Morgan Stanley see light at the end of the tunnel for Ladbrokes Coral __________________________________  To accompany the incendiary comments from Paddy Power Betfair on fixed odds betting terminals (FOBTs) in a letter to the government’s triennial review last week, the company gave a …

Degree 53, a digital agency specialising in mobile app and website development, has published a new report evaluating the mobile user experience (UX) of ten online casino operators in the UK. We caught up with the company’s MD Andrew Daniels to discuss this report, along with the importance of delivering a consistent brand experience and the challenges that operators face …

Super League’s Grand Final gatecrashes one of the most iconic football stadiums in the world this week, when an intriguing West Yorkshire derby descends into Manchester. Runaway league leaders Castleford Tigers take on Leeds Rhinos, when, for one night per year, football is a mere afterthought and Rugby League takes over Old Trafford. Title sponsors Betfred, which beat off competition …