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A week on from the annual affiliate-induced madness at LAC, an event typically awash with sports stars past and present donning the colours of companies in attendance at the ExCeL, SBC News took a closer look at the use of brand ambassadors. For the next edition in our Better Collective Spotlight series, we turned our attention to BonusCodeBets, and specifically …

Omer Liss is the Research Lab Team Leader at Optimove, a customer retention specialist which empowers those active in the gaming industry to exhibit ‘emotional intelligence’ when communicating with their customers. Having worked with Optimove clients for several years, Liss has concluded that marketing managers who work for multi-product brands can be divided into three personas. Here, he discusses these …

Publishing its unaudited full-year 2018 results, Stockholm-listed online gambling firm Kindred Group Plc said it has increased confidence in its future prospects after overcoming new industry challenges and increased regulatory demands. Updating the market, Kindred closes 2018 trading reporting record levels of customer activity across its verticals, as Q4 2018 group revenues hit a further ‘all-time high’ of £250 million …

Major operators from 17 different jurisdictions are using next month’s Betting on Football conference as the perfect opportunity to meet and discuss the future of sports betting in their sector. The European Lotteries association (EL) will host a meeting for members of its Sport Working Group in London on Tuesday 19 March, which is part of the wider Betting on …

It was confirmed late last week that STS, the biggest bookmaker in Poland, was ready to enter 11 new European markets – including the UK and Germany – after reaching a deal with BetConstruct for the provision of both sports betting and gaming content. Just a few days on, we caught up with Mateusz Juroszek, CEO of STS, to discuss …

Bookmakers have reported that revenues have taken a hit following the news that new cases of the Equine Influenza virus have been identified, resulting in an industry-wide halt on the sport. The horseracing industry is currently facing its largest health and financial challenge since the the 2001 outbreak, with Ladbrokes-Coral owner GVC reported to be down 1.45 per cent, while …

Sports betting is sports betting; right? Fundamentally, yes. But where the US market and its European counterpart are concerned, it comes in slightly different flavours. Three industry experts explain… Talk of Europe’s role as a shaping presence in the US market for sports betting became something of a leitmotif to proceedings from the moment that PASPA was consigned to the …

Customer retention specialist Optimove has launched iGaming Pulse, a new industry benchmark that will empower operators to both understand their strengths and analyse their weaknesses when it comes to marketing products. We spoke to Motti Colman, the company’s Director of New Business, to find out more. SBC: How will iGaming Pulse help sports betting operators to optimise marketing actions and …