Reports

Adthena lauds Unibet’s Cheltenham search performance success

Adthena

Unibet was crowned search performance winner at Cheltenham 2018, pipping bet365 with a stunning final day showing supplemented by top ad positions throughout the festival and a frequency that was dialled up at key moments around the week’s biggest races. That’s according to data collected by Adthena, who determined Unibet as the overall winner both in terms of search performance and …

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BtoBet: Making an impact by building a unique brand

BtoBet - Unique brand

BtoBet believes that building a strong and unique betting brand requires exclusivity of offers, and an identity that expresses special values. For BtoBet, this has been achieved through the adoption of technology which allows scalability and compliance with any jurisdiction and business model. The environment is constantly changing as technologies improve and companies battle against each other to win a …

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Alessandro Fried – BtoBet – Choosing a platform provider to trust for the long term

Alessandro Fried

Operators should think very carefully about using a platform owned by other operators, according to BtoBet Chairman Alessandro Fried. In the latest white paper report for BtoBet, Fried assesses trusting times for sportsbook and casino platform providers, and whether outsourcing your product or developing it in-house is the best way to go. “To be able to deliver a long-lasting software …

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Alessandro Fried – BtoBet – A digital transformation in the sports betting industry

Fried - BtoBet

Alessandro Fried believes that the sports betting industry is “undergoing a digital transformation” driven by a combination of changing consumer demand and the emergence of disruptive technology. Writing in a new white paper report for BtoBet, an advanced omni-channel platform provider for the industry, Fried suggests that every iGaming and sports betting brand should be focusing their own digital transformation …

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Alessandro Fried – BtoBet – Changes of the bettors

BtoBet

Alessandro Fried, Chairman for BtoBet, has published a new white paper on the changing habits of bettors and a technological revolution in both daily and gaming life. The wide-ranging report, which details the evolution of the bettor, the 3D view of the consumer and an increased level of automation in the industry, also questions whether the sports betting sector is …

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