In-Play Betting

In-play Betting or Live Betting product news

BetVictor enhances its in-play betting

BetVictor has announced the launch of its new in-house developed In-Play offering – the latest improvement designed to bring customers a more intuitive and simple betting experience. Available across all channels, the latest In-Play is a key improvement to BetVictor’s Sportsbook and the new layout will allow customers easier navigation between different sports and markets. With the development comes a …

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BetMcLean upgrades its web and mobile presence with Optima

Optima - Jacob Lopez

BetMcLean, the Northern Ireland online and retail sportsbetting and e-gaming operator, has launched new web and mobile front-end products powered by software development firm Optima. BetMcLean is Northern Ireland‘s largest independent bookmaker, and it operates over 60 shops throughout the province and employ in excess of 300 staff. Paul McLean, Chief Executive Officer of BetMcLean, said: “We are very pleased to …

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‘Archaic’ Australian in-play ban will force players offshore

Scott Longley looks at the future of the in-play betting in Australia and finds that it might not have one after this summer’s General Election. If there is a song which occasionally typifies the relationship betting and gambling companies have with regulators and governments when they end up pushing the boundaries of what is acceptable according to the limits of …

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