Data

Opta deal sees DraftKings revamp its soccer product

DraftKings Inc., the troubled daily fantasy sports (DFS) platform, has teamed up with sports data provider Opta to supply all its live soccer performance statistics. DraftKings has engaged Opta in order to enhance the customer experience of its soccer product, in anticipation of an upcoming expansion into new markets. One of the main features that has changed is the increase …

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Nominations open for second Betting on Football Awards

Nominations are open for the second annual Betting on Football Awards. This year has seen the number of categories increase from four to nine as SBC looks to recognise the very best practice in football betting, with new awards in the areas of in-play, mobile, sponsorship, data use and fantasy. Deadline for entry into these awards is 12 November. SBC …

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DFS players turning to the courts and against operators

Further bad news appears to have reached FanDuel and DraftKings operations, as US news sources report that aggrieved customers are planning to sue the operators for consumer negligence, following last week’s allegation of data breaches by employees. New York Daily News reported that Kentucky Daily Fantasy Sports (DFS) player Adam Johnson was the first plantiff against the operators, accusing them …

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Maxymiser aims for enhanced cross-channel experience with new API update

Digital marketing insights and data specialists Maxymiser, customer experience optimisation team has announced major developments to its optimisation suite with its latest API update – Campaign Design API – which includes a well-structured framework allowing developers to build complex test scenarios in a faster and more efficient manner and extend on the industry-leading platform for testing and personalization Maxymiser a popular …

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Andreas Meyer – Betradar – Creating data strengths for affiliate & media partners

Ahead of the iGaming Super Show ( Amsterdam 23-26 June), SBC caught with up Betradar Sales Director Andreas Meyer to discuss sports data services and provisions for affiliate and marketing partners. Meyer outlines how extended data solutions can help affiliate drive more engaging content to their audience, and further gain affiliates and media partners marketing and brand individuality in a saturated market conditions. …

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Oisin Lunny: 11 key points from Mary Meeker’s mobile analysis

Oisin Lunny of OpenMarket takes us through some of the key points of the latest Mary Meeker mobile data analysis and looks at where a mobile focused business should be concentrating. For many years Mary Meeker has been a part of my professional life, particularly when I need to add context to conference presentations. Every year since the turn of …

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Enetpulse’s Jesper Kamp – challenging the current data offerings

Jesper Kamp, Business Development Manager at Enetpulse, discusses the firm’s new live betting data product and how the firm intends to challenge the current offerings on the market. Enetpulse has just entered the football data supply sector. Why now and what do you offer that is not already on the market? For quite a while we have felt the in-play …

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Match fixing groomers ‘almost like paedophiles’

The International Cricket Council (ICC) has apparently waged war on live betting ahead of the Cricket World Cup, and warned that anyone caught breaking the rules would be barred from the whole tournament. Speaking to the media at the end of last week, Sir Ronnie Flanagan, head of the ICC’s anti-corruption and security unit, said that ‘pitch-siding’ went ‘far deeper’ …

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GBGroup’s ICE protest makes serious data point

Last week’s ICE Totally Gaming saw GBGroup stage a ‘protest’ outside of the ICE gaming convention at ExCel London. Advocating a trust economy, the protesters ‘represented’ gaming users who are campaigning for better recognition by gaming operators of their individual identity. The protesters argued that gaming companies should be better able to identify their customers and recognise their individual needs …

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Sportradar becomes data partner for the Professional Squash Association (PSA)

The Professional Squash Association (PSA) are pleased to announce that they have signed a four-year agreement with sports data specialists Sportradar that will see them become the PSA’s Official Sports Data Partner. Effectively immediately, the agreement will see Sportradar granted the right to distribute all PSA data to the betting and media industry, including data from the Women’s Squash Association …

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