Data

Maxymiser aims for enhanced cross-channel experience with new API update

Digital marketing insights and data specialists Maxymiser, customer experience optimisation team has announced major developments to its optimisation suite with its latest API update – Campaign Design API – which includes a well-structured framework allowing developers to build complex test scenarios in a faster and more efficient manner and extend on the industry-leading platform for testing and personalization Maxymiser a popular …

Read More »

Andreas Meyer – Betradar – Creating data strengths for affiliate & media partners

Ahead of the iGaming Super Show ( Amsterdam 23-26 June), SBC caught with up Betradar Sales Director Andreas Meyer to discuss sports data services and provisions for affiliate and marketing partners. Meyer outlines how extended data solutions can help affiliate drive more engaging content to their audience, and further gain affiliates and media partners marketing and brand individuality in a saturated market conditions. …

Read More »

Oisin Lunny: 11 key points from Mary Meeker’s mobile analysis

Oisin Lunny of OpenMarket takes us through some of the key points of the latest Mary Meeker mobile data analysis and looks at where a mobile focused business should be concentrating. For many years Mary Meeker has been a part of my professional life, particularly when I need to add context to conference presentations. Every year since the turn of …

Read More »

Enetpulse’s Jesper Kamp – challenging the current data offerings

Jesper Kamp, Business Development Manager at Enetpulse, discusses the firm’s new live betting data product and how the firm intends to challenge the current offerings on the market. Enetpulse has just entered the football data supply sector. Why now and what do you offer that is not already on the market? For quite a while we have felt the in-play …

Read More »

Match fixing groomers ‘almost like paedophiles’

The International Cricket Council (ICC) has apparently waged war on live betting ahead of the Cricket World Cup, and warned that anyone caught breaking the rules would be barred from the whole tournament. Speaking to the media at the end of last week, Sir Ronnie Flanagan, head of the ICC’s anti-corruption and security unit, said that ‘pitch-siding’ went ‘far deeper’ …

Read More »

GBGroup’s ICE protest makes serious data point

Last week’s ICE Totally Gaming saw GBGroup stage a ‘protest’ outside of the ICE gaming convention at ExCel London. Advocating a trust economy, the protesters ‘represented’ gaming users who are campaigning for better recognition by gaming operators of their individual identity. The protesters argued that gaming companies should be better able to identify their customers and recognise their individual needs …

Read More »

Sportradar becomes data partner for the Professional Squash Association (PSA)

The Professional Squash Association (PSA) are pleased to announce that they have signed a four-year agreement with sports data specialists Sportradar that will see them become the PSA’s Official Sports Data Partner. Effectively immediately, the agreement will see Sportradar granted the right to distribute all PSA data to the betting and media industry, including data from the Women’s Squash Association …

Read More »

STATS aiming for 10,000 in-play events

STATS, the sports technology, data and content supplier, is planning on a massive expansion of its in-play portfolio over the next few years, with the company planning on doubling the number of events that it covers. Roy Clements, managing director of STATS Europe, said that the company has big ambitions to expand its coverage of American sports. He explained: “STATS …

Read More »

Enetpulse InPlay sees new provider of live football data

Enetpulse has entered the world of Live Betting Football Data for the sports betting industry with the introduction of its new Enetpulse InPlay service. Using 15 years of experience with sports data delivery and ‘remarkable’ investment in its Live Betting Data product and infrastructure, Enetpulse has developed a state-of-the-art product for the ever-growing live betting market. Based on its success …

Read More »

Racing Post finally secures official racing data

The dispute over official data from sport of horseracing and The Racing Post has finally been settled after the newspaper’s owner Centurycomm managed to agree a deal with the relatively new Racecourse Data Company (RDC). The heads of terms contract over the licensing and distribution of pre-race data (PRD) ends the fractious relationship between the sport and its main newspaper …

Read More »