Mobile

Ladbrokes have geared up for the start of the new Premier League season by introducing an innovative football accumulator tracker in their mobile platform. Ladbrokes app users will be able to view their single-line football multiples as the matches unfold thanks to My Accas, which expands upon the pre-settlement status for each leg. In place of the standard “unsettled”, customers …

Content and systems developer Betdigital has agreed a deal to supply its recognisable and popular games portfolio to multiple operators through the Odobo Marketplace. Betdigital’s  content includes: Super Pots Bar-X, Shamrock Surprise, Royal Gems and City of Gold. Super Pots Bar-X is a good example of how the talented team uses unique maths models and minimalist graphics to produce classic games that are …

Chinese sports lottery operator 500.com, has entered a strategic partnership with China Mobile Limited, to become the sole provider of online and mobile sports betting and lottery for China Mobile Points Mall, the digital rewards marketplace for China Mobile subscribers. The agreement will see 500.com products integrated into the China Mobiles subscriber reward system, providing the operator with access to …

Focusing on new ventures and business services entering and engaging in the gambling/igaming sector, Team SBC and EIG caught up with mobile engagement expert Dorothy Creaven CEO and Founder of  Element Wave.  Winner of the 2013 EIG Barcelona Start-Up Launch Pad, Element Wave looks to bridge the acquisition and engagement gap between mobile apps and their users by providing clients …

Mark Gibson, mkodo Business Development Director and Chair of the AIME Mobile Betting Gaming Forum, believes that the different mobile marketing channels need not be viewed separately. Developing an excellent, market-leading, mobile proposition for your customers to enjoy is one thing but you’re only taking advantage of half the opportunity if you don’t address acquisition and engagement strategies. Within mobile, …

US gaming supplier CG Technology has released ‘Quick Draw Stud’ and ‘Improve Your Hand’, two new proprietary video poker games now available on its Mobile Casino platform. These unique games are available at all CG Technology partner properties in the US and the Bahamas. Quick Draw Stud is a multi-hand video poker game with five cards per hand. Each hand …

According to an industry survey, only 30% of mobile gambling revenue is new/additional revenue for operators For several years now the online gambling industry has declared the mobile channel its key growth driver. But the industry lacks more in-depth information regarding the mobile success story. Especially when it comes to the question of whether mobile revenues are new/additional revenue or …

(Press Release) OtherLevels, the mobile marketing and analytics platform announced today that Betfred has chosen them to power the brand’s native mobile messaging campaigns that reach more than 100,000 subscribed players. One of the UK’s oldest sports bookmaking companies with over 1,300 retail locations and 10,000 employees, Betfred manages tens of thousands of betting slips placed by players daily, either …

Big moments are big opportunities… Senior Vice President at Nielsen, Sean Casey, said “sports events account for 2-to-3 percent of television programming every month. Yet that small amount produces roughly 50 percent of Twitter’s overall activity around TV.” The World Cup is the sporting event, and so the second screen, and Twitter, enjoyed even more attention over the course of …

SkyBet , has cited the success of its mobile betting platform as the driver for year on year business growth during the twelve months to June 30,2014. Figures published In a BskyB report, demonstrate that the broadcasters igaming and betting subsidiary had generated revenues of £ 183 million (€230.9 million/$310.6 million) during the past year, which represents an increase of …