Mobile

Gambling on the mobile platform

Mkodo’s Mark Gibson on joined-up messaging

SBC News Mkodo’s Mark Gibson on joined-up messaging

Mark Gibson, mkodo Business Development Director and Chair of the AIME Mobile Betting Gaming Forum, believes that the different mobile marketing channels need not be viewed separately. Developing an excellent, market-leading, mobile proposition for your customers to enjoy is one thing but you’re only taking advantage of half the opportunity if you don’t address acquisition and engagement strategies. Within mobile, …

Read More »

New mobile enabled games from CG Technology

SBC News New mobile enabled games from CG Technology

US gaming supplier CG Technology has released ‘Quick Draw Stud’ and ‘Improve Your Hand’, two new proprietary video poker games now available on its Mobile Casino platform. These unique games are available at all CG Technology partner properties in the US and the Bahamas. Quick Draw Stud is a multi-hand video poker game with five cards per hand. Each hand …

Read More »

MECN Report – only 30% of mobile gaming revenues appear to be new player revenues

SBC News MECN Report - only 30% of mobile gaming revenues appear to be new player revenues

According to an industry survey, only 30% of mobile gambling revenue is new/additional revenue for operators For several years now the online gambling industry has declared the mobile channel its key growth driver. But the industry lacks more in-depth information regarding the mobile success story. Especially when it comes to the question of whether mobile revenues are new/additional revenue or …

Read More »

Betfred selects OtherLevels for optimised mobile engagement

SBC News Betfred selects OtherLevels for optimised mobile engagement

(Press Release) OtherLevels, the mobile marketing and analytics platform announced today that Betfred has chosen them to power the brand’s native mobile messaging campaigns that reach more than 100,000 subscribed players. One of the UK’s oldest sports bookmaking companies with over 1,300 retail locations and 10,000 employees, Betfred manages tens of thousands of betting slips placed by players daily, either …

Read More »

Sam Cooke – Twitter World Cup – Capturing The Moment

SBC News Sam Cooke - Twitter World Cup - Capturing The Moment

Big moments are big opportunities… Senior Vice President at Nielsen, Sean Casey, said “sports events account for 2-to-3 percent of television programming every month. Yet that small amount produces roughly 50 percent of Twitter’s overall activity around TV.” The World Cup is the sporting event, and so the second screen, and Twitter, enjoyed even more attention over the course of …

Read More »

Mobile betting aids Sky Bet annual growth

SBC News Mobile betting aids Sky Bet annual growth

SkyBet , has cited the success of its mobile betting platform as the driver for year on year business growth during the twelve months to June 30,2014. Figures published In a BskyB report, demonstrate that the broadcasters igaming and betting subsidiary had generated revenues of £ 183 million (€230.9 million/$310.6 million) during the past year, which represents an increase of …

Read More »

Odobo’s in-house team launches first slot

SBC News Odobo's in-house team launches first slot

Wild Game Reserve (WGR), Odobo’s in-house game development studio, has launched its first complete internal production slot game, The Oddventurers, to operators via the Odobo Marketplace. The Odobo Marketplace is an integrated ‘App Store’ where the latest HTML5 games can be licensed from developers on the platform. A single integration provides access to the full Odobo content portfolio. Like other …

Read More »

SBC Report – Sam Cooke – World Cup 2014 – Twitter’s Leading Role

SBC News SBC Report - Sam Cooke - World Cup 2014 - Twitter's Leading Role

Both the importance, and the potential, of a brand harnessing an effective social media campaign on Twitter at the World Cup just gone by was crystal clear long before it began. The previous competition, that of South Africa in 2010 was, stated Tom Wiltshire, head of the site’s World Cup campaign, the “largest period of sustained activity for any event …

Read More »

bet365 reports company profits of £213 million

Growth in in-play and mobile betting saw bet365 operating profits increase by 81% during the latest financial year (12 months ending March 2014). Bet365 posted gaming turnover of £1.30 billion on all product verticals, reporting an increase of 38% on 2013 figures. The Stoke based operator saw growth on all its gaming verticals. Pre-tax profits rose by more than 44 …

Read More »