Mobile

Both the importance, and the potential, of a brand harnessing an effective social media campaign on Twitter at the World Cup just gone by was crystal clear long before it began. The previous competition, that of South Africa in 2010 was, stated Tom Wiltshire, head of the site’s World Cup campaign, the “largest period of sustained activity for any event …

TV gaming firm NetPlay TV has revealed that growth in new depositing players and total depositing players was strong during its second quarter at 38% and 33% consecutively with net revenues increasing by 5% against the same quarter of 2013. Net revenue derived from SuperCasino was slower in the latter part of the quarter as result of the Football World …

Growth in in-play and mobile betting saw bet365 operating profits increase by 81% during the latest financial year (12 months ending March 2014). Bet365 posted gaming turnover of £1.30 billion on all product verticals, reporting an increase of 38% on 2013 figures. The Stoke based operator saw growth on all its gaming verticals. Pre-tax profits rose by more than 44 …

GTECH has announced that it has been selected to provide the technology platform to support Betfred’s launch of its new Australian interactive sports betting operation. GTECH’s industry-leading MarginMaker platform supported the launch of Betfred’s sportsbook product in May 2014. The initial sports betting launch included the mobile sportsbook, with online and racebook launches to follow in the coming months. GTECH …

Sportium, Ladbrokes’ Spanish brand, has increased its marketing expenditure in Spain with a significant advertising push focused on its mobile products during the World Cup. Ahead of the competition the bookmaker had agreed an exclusive deal with Spanish TV channel GoITV which has been broadcasting every World Cup match to its subscribers. Advertising was accordingly stepped up across digital, television …

International broadcaster Setanta Sports could soon be offering mobile betting services, a report in yesterday’s Irish Times claims. The subscription channel, which has operations in Ireland, Australia, and the United States, is reportedly interested in joining 3’s network, Ireland’s fastest growing provider.  The article said any future mobile app or product would more than likely tap into SetantaBet.com, the company’s online sportsbook. “This could likely offer …

SBC catches up with BETFUZE C0-Founder and CEO Paul McNea, to gain more insight into how his new platform is leveraging mobile  and mass social data to create better engagement and value for the  sports betting customer Paul is a regular speaker and Sports and  betting events around Europe and is a member of a number of industry steering groups …

Sportradar has integrated its soccer data feeds into the Onefootball application for mobile devices. The cooperation with the world’s leading mobile football community, based in Berlin, started on June 1st 2014. With coverage of over 100 countries, 240+ soccer leagues and 40 languages, Sportradar provides the broadest soccer coverage in the market. From now on, Sportradar’s Live Scores, Live Sports Centre and Statistics solutions will be integrated …

The second installment of the BetWay Stories television adverts has now been released with this one a promotion for its BetWay Vegas mobile sub-brand. Created by the Above & Beyond agency the ad is around half a minute in duration and features a boardroom setting of the directors of a casino company discussing their new competitor; BetWay Vegas. Rather than …

Sportradar,  suppliers of sports-related data, is pleased to announce the integrationof its soccer data feeds into the Onefootball application for mobile devices. The cooperation with the world’s leading mobile football community, based in Berlin, started on June 1st 2014. With coverage of over 100 countries, 240+ soccer leagues and 40 languages, Sportradar provides the broadest soccer coverage in the market. …