Marketing

The latest marketing news for the gambling industry

Betfred launch new acquisition program with Active Win Media

UK igaming operator Betfred is set to launch a new affiliate and player acquisition programme to be managed by Manchester based full-service marketing agency Active Win Media Limited, using third party  software from Income Access. The new affiliate and marketing program for BetFred is set to be launched at this months Amsterdam Affiliate Conference. Active Win Media will also handle …

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Q1 2013 – Spanish online gaming decline

Gross gaming revenue and turnover dropped in the Spanish igaming market in the first quarter of 2013, as Spain’s deep economic crisis continues to engulf all sectors of the country. Gaming Gross revenues €60.84m for the opening three month period of 2013, signifying a a quarter-on-quarter decline of 1%, while igaming turnover declined by 0.7% to €1.37bn . The drop …

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Debate over sports betting advertising grows

The recent actions of the Australian government to ban all advertising of live odds in Australian sports has sparked debate in igaming and media regarding the regulation of sports betting advertising. The article covered here by SBC demonstrates that Australian governing sports bodies are prepared to support the bill even at the risk of decreasing potential revenues generated by sports …

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Ed Wray Moots Betfair Restructuring

In an interview with UK broadsheet newspaper the ‘Daily Telegraph’, former Betfair Chairman and Co-founder Ed Wray commented that Betfair would need to refocus its operations and restructure the ‘company balance sheets’, in order for the betting exchange to work more efficiently. Wrey commented on his concerns regarding Betfair recent performance which saw valuation in Betfair  Stock drop. That uninspiring …

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