Marketing

Irish iGaming operator Paddy Power PlC has added a new senior level recruits to its marketing operations with the appointment of a new Sports Brand Marketing Manager – Anna Braithwaite. Braithwaite joins the Irish bookmaker from UK retail and online commerce giant John Lewis where she held the position of Brand Marketing Manager. She will be looking to in charge …

Publicly listed igaming operator and software supplier bwin.party have announced the departure of three senior level staff members. These are the first high profile departures since CEO Norbert Teufelberger commenced his new streamlining initiative ‘business strategy’ for the operator, in order to tackle declining performance and valuation on bwin party. The announced departures see Business Development Director Alen Lang, Group …

The UK Advertising Standards Authority (UK ASA)have banned Sky Bet’s latest TV and online display advert under the terms of misleading customers and not displaying information and customer messaging with “sufficient prominence”. BSKYB operated become the latest UK online gaming operator to fall foul of the recent online gaming advertising crackdowns by the UK ASA. Two issues regarding Sky Bet …

After much hope for future clarity and legislation, it appears that Sweden will not publish its online gaming bill to regulate the country’s online gambling market during this current parliamentary term. Sweden’s Culture Committee Minister Peter Norman commented that a new study would be launched in order to investigate possible online gambling legislation. The study would look at the legislation …

Speaking at its annual conference hosted in Riga Latvia, The Gaming Regulators European Forum (GREF) has announced it will look to examine the role of affiliates and affiliate marketing  within the online gaming market. The GREF following several days of discussions wants to aim to develop a ” common understanding of the role of affiliates”, placing special interest on ”ensuring that …

Irish gaming operator Boylesports plans to open strategic London based office in Bayswater with a view to optimize current marketing activities and in view to increase its presence within the UK igaming market. This new marketing strategy will be led by newly-appointed CMO James Arnold former Head of Digital Marketing for Sportingbet PLC. The new Bayswater offices officially open on …

Social gaming companies DoubleDown, RocketPlay, PlayStudios, Zynga, Plumbee, have joined forces with  IGT, Caesars Interactive Entertainment, Aristocrat MGM and Gamesys to form the international Social Gaming Coalition in order to bring further clarity and education to the current social gaming scene. The Social Games Coalition,  will also provide an industry voice for Social Gaming amid increasing regulatory uncertainty as to …

UK igaming operator Betfred is set to launch a new affiliate and player acquisition programme to be managed by Manchester based full-service marketing agency Active Win Media Limited, using third party  software from Income Access. The new affiliate and marketing program for BetFred is set to be launched at this months Amsterdam Affiliate Conference. Active Win Media will also handle …

Gross gaming revenue and turnover dropped in the Spanish igaming market in the first quarter of 2013, as Spain’s deep economic crisis continues to engulf all sectors of the country. Gaming Gross revenues €60.84m for the opening three month period of 2013, signifying a a quarter-on-quarter decline of 1%, while igaming turnover declined by 0.7% to €1.37bn . The drop …

The recent actions of the Australian government to ban all advertising of live odds in Australian sports has sparked debate in igaming and media regarding the regulation of sports betting advertising. The article covered here by SBC demonstrates that Australian governing sports bodies are prepared to support the bill even at the risk of decreasing potential revenues generated by sports …