Marketing

The latest marketing news for the gambling industry

Onavo Estimates 4.3% of UK iPhone users use betting apps.

Mobile data and trends analysis company Onavo have published iPhone betting app user trend for the UK market. The figures released in UK broadsheet newspaper  The Guardian estimate that  4.3% of UK iPhone  adult users are using at least one sports betting app. Bookmaker William Hill is the most popular app amongst iPhone players actively used by 38% of those,  …

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Betfred Risk Free Advert Banned

The UK Advertising Standards Authority (ASA) has banned a Betfred sports betting promotion on the grounds that the advertorial messaging was misleading to the viewing public.  The advert in question offered a sports betting “risk free £10 in-play bet”, the ASA received complaints that the terms and conditions of the promotion were unclear stating it was unclear the £10 was …

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Australia Reins In Sports Betting Advertising

Australian parliamentary committee has urged the government to review its laws on publicity and advertising of gambling and sports betting advertisements during sports broadcasts in order to protect children and  Australia vulnerable. The Joint Select Committee on Gambling Reform  (COAG) released a report yesterday containing a series of recommendations to restrict the influence of sports betting and gambling promotions on …

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Isle of Man Post Office Launch Digital Scratch Card With Bluefish Media

Isle of Man Post Office’s Integrated Mailing Solutions (IMS) division has launched a digital scratch card product in partnership with Bluefish Media (BFIG) that can be incorporated with traditional and digital direct mail campaigns. IMS is Isle of Man Post Office’s specialist communications division providing direct mailing and response solutions to the gaming industry.

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EveryMatrix Wins EGR White Label Software of the Year Award

iGaming software service provider EveryMatrix won the prestigious ‘White Label Partner of the Year” EGR Magazine B2B Awards, awarded at a gala dinner  hosted at the Tower of London. EveryMatrix CEO Ebbe Groes accepted the award. The EGR B2B awards recognize and reward the best in online gaming software services and client management services. The “White Label Partner of the …

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MTR Gaming introduces Mobile Betting to its US Racetracks

US based horse track and gaming operator MTR Gaming Group has announced the implementation of a mobile wagering application that will allow its racetrack customers to wager on races using their smart phones or tablet devices. The new mobile gambling platform will allow racetrack customers who sign-up for an account to bet on live or simulcast racing while they are …

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Dafabet to Sponsor Aston Villa FC Shirt

English Premier League football club Aston Villa have announced a new shirt sponsor in Dafabet. The Philippines bookmaker will be the Birmingham football clubs shirt sponsor for the next two football seasons, taking over from igaming operator Genting as the footballs main shirt sponsor. Dafabet will feature in both home and away Aston Villa Shirts, as part of the new …

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Sports Betting on the up in Ghana

Ghana sports betting is on the up according to African Business Correspondence Magazine ‘Ventures Africa‘. Ghana one of the leading lights in African business and GDP is witnessing a popular birth of regulated and licensed sports betting in accordance with its national laws. Over the past 18 months Ghana has approved 5 sports betting operators to offer odds and pool …

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Mybet Founder Rainer Jacken Steps Down

After 15 years service to its operations, Rainer Jacken mybet founder and ex chairman is set to leave the company next month. Rainer Jacken announced to the Management and Supervisory Board of mybet Holding SE that he will prematurely surrender office on the Supervisory Board with effect from the close of the Ordinary Shareholders’ Meeting of mybet SE on July …

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Turkey to punish players that bet with offshore gambling sites

Turkish newspaper Hurriyet has revealed that Turkish Parliament  is to introduce severe monetary penalties for players that are willing to bet with offshore igaming web sites, that are not registered or regulated by Turkish Gambling authorities. Turkish players that wager on unlicensed igaming operators may face fines issued at up to 500,000 Turkish Lira – equivalent to €200,000.  The current …

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