Marketing

The latest marketing news for the gambling industry

188BET expands UK racing presence with Chester Cup sponsorship

188BET Chester Cup

Godolphin stable runner Natural Scenery and Sea of Heaven are the early favourites for the 2017 Chester Cup on Wednesday 10 May, which will be sponsored by 188BET. Sports betting and casino operator 188BET expressed its delight at being involved with such a “prestigious and historic race”. The seven-race meet will get underway at 13:50, with the feature 188BET Chester …

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Former Camelot digital creative lead Matt Loomis launches specialist industry creative agency

SBC News Former Camelot digital creative lead Matt Loomis launches specialist industry creative agency

Matt Loomis former Digital Creative Lead for National Lottery operator Camelot UK has set up a new creative agency ‘The Hand of Aces’ specialising in industry marketing and design capabilities. Launching the London-based specialist agency, Loomis details that The Hand of Aces will focus on creative delivery for Lottery, Casino, eGaming sector clients. To date, the agency has handled creative work for …

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‘The Next Level’…Intertops revamps affiliate marketing program

SBC News 'The Next Level'...Intertops revamps affiliate marketing program

Antigua-based sportsbook Intertops (Intertops.eu), one of the industry’s oldest betting operators has announced the launch of its brand new ‘state of the art’ affiliate marketing platform.  Revamping its player acquisition services, Intertops marketing relaunches its affiliate program with a new range of innovative features and tools such as intuitive dashboards, deep metric reporting, and campaign marketing kits.  Promoting its new program, …

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Wayne Bridge & Stephen Hendry launch BetStars ‘Big Calls’ social media campaign

SBC News Wayne Bridge & Stephen Hendry launch BetStars 'Big Calls' social media campaign

Amaya Inc online betting subsidiary BetStars has announced the launch of its latest social media campaign ‘Big Calls’ which will star former England football international Wayne Bridge, and Seven-time World Snooker Champion Stephen Hendry as brand ambassadors. Launching this week, the social media campaign sees each sports star make a ‘big call’ via video phone, as Bridge and Henry share …

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Coral hosts ‘SPLASH-IONAL’ ahead of this weekend’s Grand National

SBC News Coral hosts 'SPLASH-IONAL' ahead of this weekend's Grand National

To celebrate this year’s Grand National, bookmaker Coral has staged its own aquatic version of the race at the Liverpool Water Sports Centre featuring six graceful flyboarders dressed as jockeys and holding model horses’ heads as they flew towards the finishing line. The 300m race, that took place beside the Mersey against a backdrop of Liverpool’s most iconic buildings, saw …

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Camelot launches ‘winner-focused’ and ‘real stats’ campaign for UK National Lottery

SBC News Camelot launches 'winner-focused' and 'real stats' campaign for UK National Lottery

This week UK National Lottery operator Camelot has announced the launch of its new nationwide campaign ‘Surprise & Delight’, focusing on its real winner life changing stories. The campaign has been developed by international marketing agency AMV BBDO and will be initially launched on radio, ‘out-of-home’ and social media channels. Updating the market, Camelot marketing detailed that it wants the …

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New UK casino PlayOJO launches first ever TV Campaign

SBC News New UK casino PlayOJO launches first ever TV Campaign

New UK-licensed online casino PlayOJO (PlayOJO.com) has launched its first ever UK TV advertising campaign ‘Not Bad for an Online Casino’.  The campaign has been created by London creative marketing agency 101 and stars British actor Geoff Bell star of movies’ ‘The Business’ and ‘Green Street Hooligans’. ‘Not Bad for an Online Casino’ will be broadcast on Channel 4, Sky and …

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TXODDS confirms sponsorship deal with British Boxing champion

TXODDS - Langford

UK-based sports betting data provider TXODDS has confirmed its first ever sponsorship deal with undefeated British and Commonwealth middleweight champion, Tommy Langford. Already a supplier of real time odds data and statistics to leading betting organisations and professionals, TXODDS hopes that the agreement will highlight its specialist data to an even wider audience, and promote an advanced portfolio of products …

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‘Flying Finn’ Häkkinen joins Unibet Ambassadors

SBC News 'Flying Finn' Häkkinen joins Unibet Ambassadors

Ahead of this weekend’s start of the 2017 Formula One season (Australian Grand Prix – 26 March), European bookmaker Unibet (Kindred Group) has appointed former F1 World Champion racer Mika Häkkinen as its new Brand Ambassador. Known as ‘the Flying Finn’, Häkkinen is considered one of F1’s greatest ever drivers having secured back-to-back world championships in 1998 & 1999. The twenty-time …

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‘Enviable Domain’…Mansion rebrands Casino.com

SBC News 'Enviable Domain’...Mansion rebrands Casino.com

Gibraltar-based gambling group Mansion Group (Mansion) has this week unveiled the rebrand of its flagship online casino brand, Casino.com Casino.com one of the industry’s oldest online casinos will feature a new website and logo forming part of Mansion’s wider group marketing strategy of re-communicating its subsidiaries and assets. Mansion marketing detailed that Casino.com had been repositioned with a new user-friendly …

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