German language online bookmaker Tipico Sportwetten (Tipico) has extended its betting partnership with Bundesliga Champions FC Bayern Munich until the end of season 2020/21. Updating the market, the CVC Capital Partners owned bookmaker stated that it was pleased to renew its biggest and most successful partnership with ‘Die Bayern’ (Bayern Munich nickname). In 2015 Tipico marketing announced that it had …
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Betsson AB sports betting subsidiary NordicBet has confirmed that it has extended its sponsorship of the Champions Hockey League (CHL), the pan-European ice hockey championship. Agreeing terms, NordicBet will be a key marketing partner of the CHL through to season 2019-20 season. NordicBet marketing informs that it has agreed on heighten coverage of its brand on CHL broadcasts. Furthermore, NordicBet …
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Australia ASX-listed betting operator TopBetta has partnered with digital marketing platform provider OtherLevels in a bid to boost its customer engagement. The partnership will see TopBetta integrate OtherLevels marketing provisions, optimising performance and customer targeting across its website and mobile devices. OtherLevels’ digital marketing strategists have also been engaged to support and train TopBetta’s in-house team to implement methods to …
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European online gambling group Mr Green has announced the appointment of former England Cricket Captain Michael Vaughan as its first ever ‘Sports Gent’ for sports betting subsidiary Mr Green Sports Betting. Confirming the appointment of Vaughan, one of England Cricket’s most successful captains, Mr Green seeks to further establish its presence within the ultra-competitive UK online sports betting market. Enda …
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Issuing a market update, industry independent watchdog The Senet Group has published the results of its survey measuring public awareness of responsible gambling messages relating to its ‘When the Fun Stops’ campaign. Officially launched in2015 ‘When the Fun Stops’ was the Senet Group’s first UK-wide national marketing campaign. Public awareness of core messages is the highest on record, with between …
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Seeking to further engage audiences at its racecourses during 2017, Arena Racing Company has formed a ‘live entertainment’ partnership with new UK online bookmaker Sun Bets. Starting this Saturday 20 May at Doncaster Racecourse ARC and Sun Bets launch ‘Sun Bets Music Live’ which will see international chart topping performers appearing across ARC’s racecourses this summer. Sun Bets have booked …
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SportPesa will become the main shirt sponsor for Everton FC in a five-year deal described as the biggest commercial partnership in the club’s 140-year history. Starting on 1 June, the new partnership is at the heart of an ongoing global expansion for SportPesa, which includes its recent investment in a new European HQ on Liverpool’s waterfront, after the city beat …
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Newcastle United has confirmed that Asia-focused online gambling brand Fun88 has signed a three-year agreement becoming the ‘Magpies’ official shirt sponsor. Fun88 replaces UK quick loans operator Wonga.com as Newcastle United shirt sponsor, for the upcoming Premier League Season 2017/2018, in which the football club will celebrate its 125th anniversary. Securing its new partner, Newcastle United management revealed to …
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Betsafe UK, has announced that it will be the headline sponsor of two boxing world championship bouts this May as the online bookmaker goes ‘big for boxing’. Starting this Saturday 13 May, Betsafe, which currently holds a 3/5 performance rating on Bookmaker Ratings, will sponsor the WBA Super Flyweight fight between champion Khalid ‘Kal’ Yafai vs Japan’s Suguru Muranaka at …
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Former Liverpool and England captain Steven Gerrard is just one of the star names pulling on their national jerseys again as part of the inaugural Star Sixes tournament in London, backed by Betsafe. Betsafe has been confirmed as the official Principal Partner of the six-a-side football tournament, which will be shown live on Sky Sports from the O2 Arena (13-16 …
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