Marketing

EIG 2013 Blog – Day 1 – Opening Report

This years’ EiG 13 is bigger and better than last year as we have undertake extensive market research and feedback from all our delegates and exhibitors. The EIG team have introduced two new features EiG Workshops and EiG Tutorials to deliver a more engaging and personalised experience for our patrons. Innovation is the watch word for EiG 13 of which …

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NHL Seek To Expand into Mobile Gaming

The USA National Hockey League (NHL) is set to target the mobile gaming market with a view to increasing its sporting coverage in North America. According to mobile technology news source InsideMobileApps.com Vice President of the NHL Chris Golier is currently seeking partners in mobile gaming to increase the NHL’s brand exposure and to assist with creating the NHL a …

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BET365 Headline Newbury Racecourse Hennessy Heritage Festival

bet365

The Racecourse Newbury today announces that bet365 has become the new headline sponsor for the Hennessy Heritage Festival, signing a new long term agreement. Headquartered in Stoke and with a worldwide customer base of over ten million, bet365 is the world’s largest online sports betting company. They will sponsor races across the three days including the Grade Two bet365 Long …

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From betting shops to betting affiliate

David Archer established the affiliate business Biggerbet in 2010 and has developed a portfolio of leading affiliate websites including www.horseracingresults.co.uk, www.cheltenhamfestivalnews.com and one of the largest in the UK, www.freebets.com. He was the joint-owner and managing director of North East bookmaking chain Reuben Page for almost two decades, before selling most of the business to Gala Coral. He then founded …

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Unibet to Shirt Sponsor Australia’s Parrametta Eels

Swedish stock listed igaming operator Unibet Group, has announced the agreement of a three year sponsorship deal with Australian National Rugby League side Parramatta Eels which willl begin for the upcoming Australian rugby league season. The sponsorship deal will see the Unibet brand displayed on the back of players jerseys. Unibet will share shirt sponsorship rights of the Parrametta Eels …

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SBC Interviews Rory Anderson CEO of 12BET Europe

The SBC team catches up with Rory Anderson CEO of 12BET Europe, to discuss 12BET plans for the European Market, cultural betting differences between Asia and Europe and igaming football marketing. Rory joined 12BET in January 2010 with a remit to grow the European business from scratch.  Before joining the company Rory had spent the past seven years working in …

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David Sargeant – It’s an iGaming Goldrush – G2E Report

David Sargeant Founder and Commercial Director at Zukido and IGaming Ideas reports from G2E in Las Vegas for SportsBettingCommunity.com AGA President Geoff Freeman opened Monday’s iGaming Congress at G2E with the strong message: “iGaming is here. Americans spent $3bn online in 2012.” So the question is no longer whether iGaming comes to the USA but how. With Nevada live, Delaware ramping …

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Bloomberg Sports To Host Sports Data for Social Marketing Session

Bloomberg sports data analysis division – BSports have announced a special session focusing on sports analysis and social marketing effects and influences on sports data. The Session will be hosted as part of Social Media Week London – September 23 – 27. The session will be hosted by Bloomberg Sports CEO Bill Sqaudron who will chair the debate session. The …

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Gaming Realms Launch TV Advert For Bingo Godz

iGaming social start-up Gaming Realms has launched its first TV campaign for the release of its latest igaming BingoGodz.com. Bingo Godz was released in early September 2013, by the ex-management team of CashCade gaming, the team which created and sold Foxy Bingo to Party Gaming for £96m in 2008. Gaming Realms began trading on London’s AIM stock market on 1 …

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Freebets.com Sponsor Cheltenham Festival Handicap

Leading sports betting affiliate site www.freebets.com will sponsor the 2m 5f Handicap Chase on Festival Trials Day at Cheltenham Racecourse.The £50,000 race, which will take place on Saturday 25th January 2014, will now be known as the Freebets.comTrophy Steeplechase following the completion of a new three-year deal. Freebets.com will also be the Official Free Bets partner of Cheltenham Racecourse for the three-year duration of the …

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