Marketing

The latest marketing news for the gambling industry

Swansea City seeks to expand Asian commercial presence with Letou shirt sponsorship

SBC News Swansea City seeks to expand Asian commercial presence with Letou shirt sponsorship

English Premier League football club Swansea City has this morning announced that new Asian-focused online betting and casino operator, Letou (letou.co.uk) will be its season 2017/18 official shirt sponsor. The Welsh football club today hosted an unveiling ceremony for its new season ‘home & away shirts’ designed by Spanish kit manufacturer Joma. The new shirt features the branding of Letou …

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Belgium CDV Party seeks harsh measures on limiting gambling advertising

SBC News Belgium CDV Party seeks harsh measures on limiting gambling advertising

Belgium’s Parliament is set to open discussions on potentially pursuing a blanket ban on all forms of gambling-related advertising during live sports broadcasts, which would be implemented across all media verticals. The discussion has been put forward by Christian Democrat CDV MP Koen Geens, who has detailed that Belgium’s Government has failed to ensure the appropriate safeguards against betting operators …

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Partnership upgrade sees Betfred become Bolton Wanderers official shirt sponsor

SBC News Partnership upgrade sees Betfred become Bolton Wanderers official shirt sponsor

Football and betting partnerships continue to flourish this off-season as Bolton Wanderers FC announces bookmaker Betfred as its official shirt sponsor for the upcoming EFL Championship 2017/18. Upgrading its existing betting partnership, Bolton Wanderers will wear the Betfred logo on their match shirts for a period of two seasons, with the bookmaker gaining heightened match-day exposure throughout Wanderers’ Macron Stadium …

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Sky Bet nets three-year deal with Yorkshire County Cricket Club

Yorkshire CCC & Sky Bet

Leeds-based operator Sky Bet has signed a three-year deal to become an Official Betting & Gaming Partner for Yorkshire Country Cricket Club (CCC). The deal is set to build greater awareness of Sky Bet’s growing range of online and mobile betting services through engagement with the club’s supporter base and stakeholders. Sky Bet, which holds a 4/5 performance rating on …

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Health Lottery advert censured for ‘exaggerating the chances of winning a prize’

SBC News Health Lottery advert censured for 'exaggerating the chances of winning a prize'

The Advertising Standards Authority (ASA) has censured a TV advert by the Health Lottery for  ‘exaggerating the chances of winning a prize’. Twelve complainants had challenged whether the claim “You’ve a very good chance of winning” used in the TV advert misleadingly exaggerated the chances of winning the Health Lottery.  The ASA decided that this was the case. It said: “We …

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Ball Street launches YouTube summer football tournament ‘FanLeague Cup’

SBC News Ball Street launches YouTube summer football tournament 'FanLeague Cup'

Fan-led sports content specialist agency Ball Street has announced the launch of its YouTube summer football tournament, sponsored by sports user engagement app FanLeague. The Social media specialist launches its ‘FanLeague Cup’ football tournament which will feature a number of popular YouTube football teams and commentary from Ball Street network contributors. Founded in 2012 by former media executives Matt Wilson …

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‘Speed & Smarts’ Usain Bolt joins Team PokerStars

SBC News 'Speed & Smarts' Usain Bolt joins Team PokerStars

Amaya Inc online poker subsidiary PokerStars, has announced Usain Bolt, the world greatest sprint athlete as its new Brand Ambassador. This weekend Bolt announced joining Team PokerStars’ marketing initiative ‘Im All-in’ via his Facebook Page. Bolt, an eight-time Olympic gold medallist, issued a challenge to Team PokerStars comedian and actor Kevin Hart who joined the poker room as an ambassador …

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Betway extends title sponsorship of Cheltenham’s ‘Champion Chase’ for further 3 years

SBC News Betway extends title sponsorship of Cheltenham's 'Champion Chase' for further 3 years

Betway has agreed a contract extension to sponsor the Grade One Queen Mother Champion Chase for the next three Cheltenham Festivals. The champion two-mile chase was Betway’s first major racing sponsorship deal back in 2015, when Dodging Bullets shot to victory under Sam Twiston-Davies, and the leading online bookmaker will now sponsor the top-level contest up to and including 2020. …

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Seven Star Digital moves into betting territory with launch of TopRatedBetting.co.uk

SBC News Seven Star Digital moves into betting territory with launch of TopRatedBetting.co.uk

Industry marketing specialist Seven Star Digital, the operating firm of online casino portal TopRatedCasinos.co.uk, has announced that it will move into the sports betting affiliate market launching new bookmaker comparison site TopRatedBetting.co.uk. Detailing the launch of its new website, Luke Eales Seven Star Founder & CEO stated that his firm wanted to diversify its industry affiliate portfolio, responding to current …

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