Marketing

The latest marketing news for the gambling industry

Nigel Quadros – Supabet – “Africa is the new frontier of business”

SBC News Nigel Quadros - Supabet - "Africa is the new frontier of business"

It’s no secret that Africa, as a continent, encompasses a number of the world’s fastest-growing economies. With that in mind, it’s little wonder that companies from across the globe have identified it as a region to focus on. The sports betting industry is no different, and at last week’s ICE Totally Gaming conference, a panel entitled “Localising your African expansion …

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Gambling.com bolsters group board of directors

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Gambling.com, the providers of digital marketing services for the global iGaming industry, has announced a new duo of appointments. Taking its total of independent non-executive directors to three, the firm has brought Susan Ball and Pär Sundberg on board. Ball, an experienced senior executive and board member in the online gambling industry, has previously led the Initial Public Offering (IPO) …

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LeoVegas ups German profile and presence in 2018

SBC News LeoVegas ups German profile and presence in 2018

Stockholm-listed online gambling group LeoVegas AB has moved to expand its presence within the German market, confirming the acquisition of Malta-based firm World of Sportsbetting Ltd for €2.6 million. The strategic acquisition sees LeoVegas secure World of Sportsbetting assets which holds both a sports betting licence and casino licence in the German state of Schleswig-Holstein. Undertaking the transaction through its …

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Australian pay TV firm seeks gambling ad dispensation

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Australian pay TV firm Foxtel is pushing for exemptions to its governments gambling advertisement reforms, details the Australian Broadcasting Corporation (ABC). The upcoming gambling ban, set to take effect from next month, was pushed through by the government as it promises to ban sports betting ads during the viewing hours of children. Stating that it seeks to “provide a clear …

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Changing regulatory landscape sees Betway move affiliate program in-house

SBC News Changing regulatory landscape sees Betway move affiliate program in-house

Seeking to meet new industry regulatory demands placed on advertising and player acquisition, online bookmaker Betway has confirmed that it will move its affiliate marketing program in-house. Updating stakeholders, Betway marketing informs that its decision has been motivated by the substantial regulatory changes within its active operational territories. Moving forward, all Betway third-party marketing partners will now be fully managed …

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‘Ready for Change’… Digital Fuel unveils GDPR compliant marketing platform

SBC News 'Ready for Change'... Digital Fuel unveils GDPR compliant marketing platform

Industry full-service marketing agency Digital Fuel has moved to expand its customer compliance dynamics, by launching a new tailored acquisition platform for the online gambling sector. The platform which will be unveiled at this week’s ‘ICE Totally Gaming’ & ‘London LAC Affiliate’ conferences has been specially developed to meet the rigorous new demands of the European Community’s  ‘General Data Protection Regulation’ …

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Novomatic reach Sportradar betting solutions agreement

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Sports betting solutions provider Sportradar is to develop a line of sports betting products and services, as part of a new partnership with Novomatic Gaming Industries (NGI). The agreement is to see Novomatic initially focus upon the development of a turnkey solution for retail and other channels. Detailing that the solution is to be built around Sportradar’s Managed Trading Services …

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