The CEO from Argyll Entertainment, the operator behind the new BetonBrazil sportsbook, has stressed the importance of bookmakers finding the right personality to reach an extended audience. Stuart Tilly spoke about making Alan Brazil part of the brand itself and ‘more than just an ambassador’, by using his personality to shape the design, audio content and prizes around the website. …
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Coming from a busy commercial period having signed new UK bookmaker Sun Bets as a client, Toby Oddy CEO and Founder of industry ‘full services’ marketing agency Digital Fuel, speaks to SBC about the changing marketing dynamics as stakeholders face tougher business conditions (increased competition, higher costs and new external factors). With industry marketing stakeholders now demanding greater operational independence …
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Updating the market, Stockholm-listed Cherry AB (Cherry) has announced that it has expanded its current Swedish gambling portfolio by acquiring Betman AB assets. The agreed acquisition will see Cherry takeover Betman’s ‘restaurant casino’ points in fifteen venues within the Swedish districts of Stockholm, Sälen and Visby. Cherry governance detailed that the sale price would amount to a total of SEK 3.9 …
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Updating its ‘US National Election’ market, Betfair has detailed that Republican candidate Donald Trump has hit his ‘lowest exchange’ price at 2.9. The Betfair exchange now gives Trump a 34% chance of winning the US Election on 8 November. In favour of Trumps White House quest, last week Hilary Clinton had to pause her presidential campaign temporarily due to illness. …
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UK terrestrial broadcaster ITV has confirmed that it will show 40 days of racing on its main channel in 2017. ITV who secured UK racing terrestrial rights in January 2016, will begin coverage of the sport on New Year’s Day with its first broadcast on ITV from Cheltenham. Adding racing to its sports content, ITV will gain exclusive coverage of …
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Seeking to boost its mobile casino app’s speed and user engagement capabilities, bet365 has become the first betting operator to integrate Playtech new native application. Detailing upgrades, Playtech specified that bet365 customers would see new improvements including faster load times, quicker access to favourite games and heightened ‘immersive’ gameplay, which the technology provider stated would be better than HTML5 equivalents. Further …
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Sky Betting and Gaming welcomed 80 advanced agile practitioners from across Yorkshire, for a session focusing on how its team of delivery specialists are working in new and different ways. The talks, which reflected on twelve months of forward thinking, collaboration and partnership for the company, were led by Sky Betting and Gaming’s Lead Business Analyst Tom Holmes, who was …
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George Oborne, Managing Director of India Bet, said that cricket has the potential to become a ‘growth sport for betting’, particularly given the huge turnover in the Indian Premier League (IPL) and other Twenty20 competitions, the way it lends itself to in-play betting and its status as a relative minor in the UK betting market. He was backed up by Todd …
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Speaking at BOS, Fabio Schiavolin the CEO of Italian gambling operator SNAI stated that amid industry mass industry consolidation, stakeholders and leadership should not shy away from ‘innovation’. Schiavolin is currently heading up the merger integration of SNAI with Italian gambling technology firm Cogemat (€150 million deal announced May 2015). The CEO stated that he viewed the merger as a …
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BOS ‘US Sports’ panel are all in agreement that the NFL represents the ‘Golden Goose’ of US sports for European betting operators. Opening Day 2 of BOS, Don Best Sports’ Benji Cherniak inquiries the expert panel about ‘the opportunities NFL offers as a betting market?’. Cherniak’s question is met with great enthusiasm from Jamie McKitterick (Head of Sports Trading – …
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