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Betfred launches new nationwide marketing campaign

Manchester sports betting operator, Betfred has announced the launch of a new multi channel / muti content marketing campaign, created by new creative agency Brothers and Sisters. The new campaign named ‘the dudes’ will replace the existing Betfred “you’ll love a bit of Betfred” campaign, as Betfred look to promote it’s sports betting offers to a new audience. The campaign …

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Betclic hires Svensson for commercial strategy role

Former Mr Green Chief Marketing Office Henrik Svensson, has been hired by European sports betting operator Betclic Everest, to oversee development marketing and commercial projects. Betclic informed staff this week, that Svensson would be joining Betclic’s commercial and marketing division on 1 September. Svensson, will work between Everest Betclic offices in Malta and London. Svensson will be tasked with helping …

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UKGC imposes penalty on Camelot

The UK Gambling Commission (UKGC) has found Camelot UK Lotteries Ltd (Camelot) in breach of its licence to operate the National Lottery and has imposed a financial penalty of £100,000, following the initial miscalculation and subsequent communication and publication of an incorrect National Lottery Lotto jackpot prize amount in October 2013. After a full investigation, and taking account of representations …

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Playtech confident of hitting yearly targets as revenues rise 21%

Igaming software supplier Playtech reported a strong opening  half to 2014, with revenues up 21% to €214.4 million (£171 million). The software supplier reported further good news, with adjusted EBITDA up 28% year on year to €98 million (£77.9 million) The strong financial performance by the software and igaming services supplier, will see them pay a special dividend of £100m. …

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Affinity Gaming appoints Michael Silberling as CEO

Las Vegas based sports betting operator Affinity Gaming have announced the appointment of  Michael Silberling as Chief Executive Officer. Michael Silberling,  succeeds David Ross, effective immediately, has also been named a member of the Board of Directors ). Mr. Silberling joins Affinity from a senior leadership position at Caesars Entertainment Corporation, formerly known as Harrah’s Entertainment Inc., with more than …

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ASA reprimands Ladbrokes over Christ the Redeemer advert

The UK Advertising Standard Authority (ASA) has reprimanded Ladbrokes for causing offence by displaying an advert for betting exchange subsidiary Betdaq in which Rio de Janeiro’s Christ the Redeemer statue is wearing a Betdaq purple and white football shirt. The advert which ran during this summer’s FIFA World Cup in Brazil, was displayed on the Betdaq.com website, and featured the …

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SG Gaming completes Ladbrokes rollout of Clarity terminals

SG Gaming, a division of Scientific Games Corporation (Nasdaq: SGMS), has completed the rollout of its new Clarity® cabinet to the Ladbrokes estate. The Clarity® cabinet was installed in all 2,228 Licensed Betting Offices in Ladbrokes’ estate and is a key element in the Ladbrokes 2014 strategy for maintaining a strong offer within the sector. The provision of SG Gaming’s …

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Sweden regulated market sees further decline

Lotteriinspektionen Sweden’s Gambling and Lottery Authority, published its national gambling H1 2014 report showing a decline in revenues of 3% year on year. The poor performance figures showed nearly all verticals (apart from sports betting), down in revenues for the first half of 2014. The market report, showed that regulatd operators had a gross turnover of SEK19.3bn (£1.6bn), however gaming …

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Betfair partners with Sphonic for ID & KYC services

Betfair chooses London based Sphonic’s innovative Identity & Risk Management solution, designed ‘to solve industry-wide challenges in digital identity management and fraud prevention. Sphonic’s Workflow Manager (WFM) solution from Sphonic will enable Betfair to build a complete digital picture of each of its customers, allowing them to combine data from a variety of sources for unparalleled visibility over their user …

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