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Twin Casino in Pragmatic Play integration

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Online operator Twin has agreed a deal to integrate Pragmatic Play titles onto its casino offering, expanding the slot developers commercial reach in the process. Initially going live with seven titles, including recent releases Vegas Nights, 7 Piggies and Wild Spells and player favourites Wolf Gold and Dragon Kingdom, Twin Casino is to see more video slots from the 80 …

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Project11 extends West Bromwich Albion partnership

SBC News Project11 extends West Bromwich Albion partnership

Project11 has announced the renewal of its existing contract with West Bromwich Albion Football Club. As part of the deal, the London-based Sports Marketing company will continue to gain access to some of the most in-demand perimeter LED advertising space in football, namely the English Premier League.   Renewing the agreement until the end of the 2019/20 season, Project11 has stated …

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David Clifton: Licensing Expert – Last chance saloon

SBC News David Clifton: Licensing Expert - Last chance saloon

In all my 35 years advising the UK’s gambling industry I can think of no time when it has been so besieged with adverse criticism from the Government, the Parliamentary Opposition, regulators, the media and the general public alike.  Clearly opinions on gambling (whether justified, exaggerated or prejudiced) expressed in the media heavily influence public opinion. The opinions expressed by …

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Square in the Air – Robin Hutchison – The “go-to-provider” for sports betting PR

SBC News Square in the Air - Robin Hutchison - The “go-to-provider” for sports betting PR

We spoke to Robin Hutchison, Director of sports betting PR agency Square in the Air. He looks back on a memorable year for the firm, and discusses his hopes moving into 2018. SITA was recently crowned Marketing Agency of the Year at the annual SBC Awards, and Hutchison believes his company were good value for the honour: “We were delighted …

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BetterBetting unveils ICO public sale for BETR

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BetterBetting, a software systems enabler for sports betting on the blockchain, today launched its ICO public sale for BETR, a digital currency aiming to pave the way for a decentralised peer-to-peer sports betting system. The token sale is an integral part of the company’s advanced distributed peer-to-peer and peer-to-sportsbook wagering platform. As BetterBetting continues to gain ground, a number of …

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Limerick FC unveils partnership with online betting firm

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Irish football club Limerick has announced a new partnership with Turkish online betting firm BetSat.com. The League of Ireland Premier Division outfit see’s the online sportsbook and casino service become the clubs main sponsor, and will duly have its logo emblazoned across all first team jerseys. Pat O’Sullivan, the Limerick chairman, has thanked the company for its backing, and stressed …

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Kiron Interactive agrees Pinnacle partnership

SBC News Kiron Interactive agrees Pinnacle partnership

Virtuals provider Kiron Interactive has put pen to paper on a new partnership with online operator Pinnacle. Under the terms of the agreement, Kiron will make its online bet management platform, Betman Online, available to the operator through the Iforium platform. As well as this, Pinnacle customers will be able to play Kiron’s full gaming portfolio, including its diverse catalogue …

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Winning Post – How 2017 shaped up for the gambling industry

SBC News Winning Post - How 2017 shaped up for the gambling industry

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at how the gambling industry fared this year in its ‘Winning Post’ column. 2017 in review: growing up? Three key themes dominated the changing shape of the online gambling market in 2017: continuing channel shift, the continued march of Point of Consumption regimes, and increased …

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Business Briefs – featuring loopholes, knockouts and whip cracks

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This latest edition features a returning gaming congress, partnerships, expansions and huge fines being issued in the USA. Atlantic City to train youths Fifteen minority youths in Atlantic City are to receive speciality construction based training, courtesy of a new 12 week initiative. Upon completion a jobs connection with Hard Rock Hotel and Casino will be made, with the company’s …

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