Coming into force on 31 October 2018, the UK Gambling Commission (UKGC) has outlined that strengthened sanctions against gambling companies that break advertising rules or breach consumer law. The new regulations come after the UKGC went through an open consultation period and are the latest step as the industry trade body looks to implement its vision for the market, with …
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Onefootball poised for exciting 2018/19 season after bumper World Cup
Global football media platform Onefootball has reported unprecedented user activity over the World Cup, creating multiple records for content consumption and engagement. During the group stages alone, 15.5 million predictions were made via Onefootball’s match-prediction feature, and interactions increased once the knockout stages started. For the whole tournament a total of 26 million predictions were recognised. Content stats were similarly …
Read More »SBC Bookies Corner – Scottish Premiership Preview
The new Scottish Premiership season kicks off on Saturday, with the league seemingly rejuvenated by the Hollywood appointment of Steven Gerrard as Rangers manager. Whether or not a serious title challenge can be mounted by the Ibrox club, a figure of Gerrard’s stature is a welcome addition to Scottish football, particularly in the wake of the hyperbole surrounding Adam Rooney’s transfer …
Read More »SBC Awards: The secret of success…Stoke Style!
Last year, Stoke-based bookmaker bet365 dominated the annual SBC Awards, walking away with three gongs – Football Bookmaker of the Year, Mobile Bookmaker of the Year and for the fourth year running, Bookmaker of the Year. SBC asked bet365 marketing team how the firm continues to excel… ___________________ SBC: You scooped three awards at last year’s SBC Awards, including the much …
Read More »BetSid supports the Seasiders ahead of new season
Blackpool Football Club has announced it has agreed a new three-year deal with BetSid to become its official principal sponsor ahead of the new campaign getting. The partnership with BetSid, which will see branding on the front and back of first-team and replica adult homes shirts, plus the back of the shorts, the deal comes as part of the local, …
Read More »Mobilt appoints Michael Rasmussen as start-up CMO
New industry technology incumbent Mobilt (Mobilt.io) is set to bolster its Senior Management Team with the appointment of Michael Rasmussen as Chief Marketing Officer (CMO). Rasmussen joins with immediate effect from his former role as Head of Global Marketing & PR at Marathonbet. A seasoned industry executive with experience in all core functions of industry marketing (affiliates, acquisition and CRM), Rasmussen …
Read More »Rightlander elevates reach with global expansion
Affiliate compliance tool for the iGaming industry, Rightlander has announced the expansion of its scanning capabilities to 35 new territories. Until recently, Rightlander’s main focus was on the UK market where affiliate compliance has become the responsibility of operators to police. The scanning tool visits affiliate sites from within the UK and looks for specific words, phrases, T&Cs, images and …
Read More »Gambling.com welcomes Matti Metsola as first Head of Legal
Digital marketing service providers Gambling.com Group has announced the strengthening of its team, through the appointment of Matti Metsola for the newly created role of Head of Legal. Metsola, who joins the teams from Gaming Innovation Group (GiG) where he held position of GiG’s first General Counsel, commented: “The affiliate sector is among the most dynamic parts of the online …
Read More »‘Changing Times’… MGM Resorts secures historic NBA partnership
MGM Resorts International announces its second major partnership of the week, confirming that its has secured a ‘first of a kind’ sports betting arrangement with National Basketball Association (NBA). NBA Chief Commissioner Adam Silver and MGM Resorts President & CEO Jim Murren announced the partnership this afternoon in New York city. For the first time, the NBA will open its …
Read More »Playtech confirms the departure of Paul Hewitt as corporate advisor
FTSE250 gambling technology group Playtech Plc has confirmed the departure of Paul Hewitt as a corporate non-executive director. A veteran in corporate financing Hewitt joined the FTSE enterprise in 2015, advising Playtech governance and leadership on capital structures, large-scale growth planning and M&A strategies. Hewitt is set to join the board of UK consumer finance and insurance group Provident Financial …
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