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Free-to-play industry games developer SportCaller extends its two-year partnership with FTSE100 betting group Paddy Power Betfair (PPB) announcing the launch of a new ‘Beat The Drop’ game. SportCaller and PPB had previously launched the ‘Beat The Drop’ FTP game during World Cup Russia 2018, with the title receiving great acclaim whilst beating partnership expectations. With the new European football season underway, …

Further to announcing its new social responsibility commitments, FTSE100 betting group GVC Holdings today launches its new ‘Community Programme’, focusing on increasing funding to UK sports and social initiatives. Launched at a Parliamentary reception attended by Baroness Tanni Grey-Thompson, GVC governance outlined the key objectives of its Community Programme working alongside charity SportsAid. Moving forward, the FTSE enterprise seeks to …

London AIM-listed platform and games content provider Nektan Plc has today confirmed that the pending appointment of Lucy Buckley as new Chief Executive Officer. Updating investors, Nektan governance confirms its new executive leader who is expected to join the company and its board on 3 December 2018. A seasoned leadership executive in marketing, growth strategies and corporate development, Buckley joins …

Operating in the US market for almost three years, NetEnt is looking to build on experience and continue to establish itself as one of the leading suppliers in the growing US market. Having previously played a key role in the firm’s expansion in Europe and with WLA customers, Managing Director of NetEnt Americas Erik Nyman spoke to SBC about NetEnt’s …

As anticipated the governance of GVC Holdings, has this morning unveiled its new social responsibility corporate directive, seeking to reduce problem gambling harms, while further improving all-around industry standards. Presenting the firm’s new social responsibility and community mandate, Kenneth Alexander, GVC’s CEO, commented on the announcement: “As a leader in the industry, we fully recognise the need to ensure we …

Stockholm-listed online gambling group Betsson AB has selected Omnicom subsidiary agency Hearts & Science as its new European media and marketing lead. The London-based agency will act as Betsson’s group-wide marketing strategist covering European media buys, campaign planning and programmatic advertising. Hearts & Science will support Betsson marketing teams across the territories of Denmark, Italy, Norway and Spain. Betsson AB …

BetConstruct has moved a step closer to bringing its in-house live dealer casino games to operators in the UK after securing product certification from Gaming Laboratories International (GLI). The company’s Live Casino software is now expected to secure a licence from the United Kingdom Gambling Commission (UKGC) having met the stringent remote gambling and software technical standards set by the …

European B2B fantasy sports provider Scout Gaming is set to expand its services within the US market, partnering with Las Vegas-based real-time sports data and betting platform provider Metric Gaming. Issuing a market update, Scout and Metric leadership confirm that a ‘reciprocal arrangement’ has been agreed on, with both parties gaining full access to each other product portfolio and provisions. …

At The Races (ATR) and Sky Sports Racing are to be the new exclusive, non-terrestrial, broadcast home of Hong Kong racing in the United Kingdom and Ireland until July 2022, it has been revealed today. Revealed by ATR and The Hong Kong Jockey Club (HKJC), who have overseen racing in the territory since 1984, it’s to see a record £120m …