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Shayne Lambie, UK Country Manager at 10Bet, explains the strategy behind the fast-growing operator’s partnerships with EFL clubs Blackburn Rovers and West Brom. The goal of any ambitious operator is clearly to attract the right sort of long-term customer. Using the momentum we built up prior to and during the World Cup, 10Bet has been able to retain many of …

AffiliateINSIDER, the multi-faceted business resource for gaming affiliates and operators, has strengthened its team with the appointment of Natalie Lees as Marketing Manager. Lees has joined the company after more than ten years as Head of Marketing and Sales Manager at Intergame, where she worked on the Intergamingi, Intergaming and Intergame publications and websites. Lees has subsequently joined forces with …

Kenyan bookmaker SportPesa, the lead sponsor of Championship football club Hull City FC, has deemed The Tigers pre-season of tour of Kenya ‘a roaring success’. Ahead of the start of the English football season, Hull City FC’s first team and management toured Kenya as part of the club’s social commitment with sponsor SportPesa. The tour saw The Tigers’ first-team visit …

Sports data, content and media rights distributor Sportradar has announced the launch of its revamped ‘next-level’ OTT solution at the Sportel Monaco sports media convention. The technology firm has developed a new engine which seamlessly connects its wide range of sports data with video capability within clients’ multiple distribution channels. Sportradar was one of the first technology firms to offer …

Industry developing markets platform and systems provider BtoBet has announced STM Gaming as the first partner of its ‘White Label Certification Program’. This October, BtoBet announced the launch of its White Label program, allowing its client base to broaden the new business opportunities in developing markets, utilising BtoBet technologies. As a new BtoBet syndicated partner, STM Gaming will launch its first …

A landmark deal has been agreed between the Horseshoe Casino Baltimore and National Football League team, the Baltimore Ravens. The deal marks only the second-ever partnership between a casino and an NFL franchise, it unites two anchors of Baltimore’s developing Southern Gateway Entertainment District, which earlier this year welcomed global sports entertainment leader Topgolf. The only previous deal between an NFL …

FTSE bookmaker William Hill has confirmed the sale of its on-course betting points/stalls network worth £2 million, ending its trackside presence within UK racing. First established in 1934, William Hill has chosen to dispose its entire 82 racecourse pitch network to independent racing bookmaker Sid Hooper. The diminishing returns of its on-course network sees William Hill prioritise its horseracing services …

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. South Africa: National Gambling Amendment Bill – if at first you don’t succeed… The National Gambling Amendment Bill 2018 (first tabled in September 2016 but much changed since then) looks like it …

Speaking exclusively to SBC, Marc Etches Chief Executive of GambleAware details the crucial developments and changes the industry charity has undertaken during the course of 2018, as GambleAware readies for the critical launch of its new UK-wide Safer Gambling advertising campaign… ____________ SBC: Why has 2018 been such a critical year for GambleAware’s organisation, structure and operations? Marc Etches (Chief Executive …