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Custom Group delves into football sponsorship with Parma deal

SBC News Custom Group delves into football sponsorship with Parma deal

For its new football sponsorship, the Custom Group has chosen to partner with sports marketing agency Infront, a firm that manages a portfolio of international agencies and is specialises in sports sponsorships, event management, media rights distribution and production. Already sponsoring MotoGP and volleyball with LCR Honda and Top Volley Latina respectively, the group is aiming to increase its brand …

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Jaydeep Chakravartty leaves Ingenuity Gaming for Nektan VP role

SBC News Jaydeep Chakravartty leaves Ingenuity Gaming for Nektan VP role

Nektan, thean international B2B and white label gaming software and services provider, has named Jaydeep Chakravartty as its new Vice President, Commercials. Chakravartty has a wealth of industry experience and joins from Ingenuity Gaming, where he held the position of Commercial Director for six years with the games studio. His industry career began as Manager for Ladbrokes Retail followed by …

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UKGC warns sector of tougher LCCP consumer & advertising code

SBC News UKGC warns sector of tougher LCCP consumer & advertising code

The UK Gambling Commission (UKGC) has reminded industry stakeholders of upcoming consumer protection policies, which will be implemented from 31 October 2018. Last August following an open consultation, the UKGC revealed that it would implement a new consumer protection framework, compulsory to UK gambling ‘Licence conditions and Codes of Practice’ – LCCP. UKGC governance focuses its new directive on two …

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Sportradar: The uncertain ‘guess’ driving the IRP’s data proposals for tennis

Sportradar

David Lampitt, Managing Director of Group Operations at Sportradar, described the Independent Review Panel (IRP) proposals for lower level tennis as “archaic”, adding that it is “counter-intuitive to think that adopting a prohibition style is going to enhance the integrity of the sport”. Speaking at last month’s Betting on Sports conference at Olympia London, Lampitt was asked about the possible …

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Industry marketing expert Natalie Lees joins AffiliateINSIDER

SBC News Industry marketing expert Natalie Lees joins AffiliateINSIDER

AffiliateINSIDER, the multi-faceted business resource for gaming affiliates and operators, has strengthened its team with the appointment of Natalie Lees as Marketing Manager. Lees has joined the company after more than ten years as Head of Marketing and Sales Manager at Intergame, where she worked on the Intergamingi, Intergaming and Intergame publications and websites. Lees has subsequently joined forces with …

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Hull City FC builds Kenyan community profile with SportPesa

SBC News Hull City FC builds Kenyan community profile with SportPesa

Kenyan bookmaker SportPesa, the lead sponsor of Championship football club Hull City FC, has deemed The Tigers pre-season of tour of Kenya ‘a roaring success’. Ahead of the start of the English football season, Hull City FC’s first team and management toured Kenya as part of the club’s social commitment with sponsor SportPesa. The tour saw The Tigers’ first-team visit …

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Sportradar revamps legacy OTT sports content solution

SBC News Sportradar revamps legacy OTT sports content solution

Sports data, content and media rights distributor Sportradar has announced the launch of its revamped ‘next-level’ OTT solution at the Sportel Monaco sports media convention. The technology firm has developed a new engine which seamlessly connects its wide range of sports data with video capability within clients’ multiple distribution channels. Sportradar was one of the first technology firms to offer …

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BtoBet announces STM Africa as first White Label partner

SBC News BtoBet announces STM Africa as first White Label partner

Industry developing markets platform and systems provider BtoBet has announced STM Gaming as the first partner of its ‘White Label Certification Program’. This October, BtoBet announced the launch of its White Label program, allowing its client base to broaden the new business opportunities in developing markets, utilising BtoBet technologies. As a new BtoBet syndicated partner, STM Gaming will launch its first …

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Baltimore Ravens unveils new partnership with Caesars Property

SBC News Baltimore Ravens unveils new partnership with Caesars Property

A landmark deal has been agreed between the Horseshoe Casino Baltimore and National Football League team, the Baltimore Ravens. The deal marks only the second-ever partnership between a casino and an NFL franchise, it unites two anchors of Baltimore’s developing Southern Gateway Entertainment District, which earlier this year welcomed global sports entertainment leader Topgolf. The only previous deal between an NFL …

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